Product Marketing Manager

Company Overview

Humanscale is the premier designer and manufacturer of ergonomic products that improve health and comfort at work. We have a focus on sustainability with 26 Humanscale products certified as having a Net Positive impact on the environment. Our award-winning office products – seating, sit/stand desks, technology support and lighting – have led the industry in performance and simplicity for 40 years.

Overview

Humanscale, the leading global ergonomic product design and manufacturing company headquartered in New York City, is seeking a Product Marketing Manager to become a member of the international marketing team reporting to the Brand Director (who is located in the UK). The role will be responsible for planning and implementing the international product marketing strategy designed to increase sales, brand exposure and market share across our key channels of Commercial, Retail Distribution and DTC eCommerce.

Candidates should be mature, positive, and work well independently, as well as within a team environment. This is an important role in driving strategic planning, overseeing product workstreams through superior project management, and leading a positive marketing team environment, by setting an example for the pace and quality of work. Candidates should be a driving force for the continual evolution of the Humanscale brand & product portfolio in key countries in the international division, these include UK, France, Germany, Middle East, China, Hong Kong, Korea, Singapore, Australia, Malaysia & India

Responsibilities

Planning

Product Marketing Strategy: Work closely with key stakeholders, such as HQ product teams & Country Sales teams, to develop a comprehensive product marketing strategy that is aligned to the overall business strategy, plus lead the implementation through product brand and customer initiatives. This will require an innovative approach and the ability to leverage resources & budget, to effectively maximise ROI and generate a step change in brand & customer impact.

Market Insight: Enable market, channel, customer, and consumer insight to predict or anticipate and guide marketing activity and product launches in pursuit of driving sales growth.

Execution

• Product Marketing: Working closely with Head Office Product Marketing to produce product & manage info in relation to marketing & country needs, regulations/approvals, and competitor products. Work cohesively with the Marketing Communications team to help in the development of compelling brand storytelling, creating powerful sales tools for customer partners, this will include scoping the content (photography) and editorial needs. Ensures individual product (& category) campaigns align to overall brand/product strategy and corporate initiatives.

Project Management: Serves as a highly organised and detail-driven project manager who can work cross-category, cross-channel and cross-functionally for the success of global & regional product launches & initiatives. Partners with country & channel leads, product development, product management & marketing to ensure successful, impactful & powerful product launches, on time and in full. 

Relationship Management

Stakeholder Management: Stakeholder management across the wider Humanscale global & international business is essential in ensuring a share of voice for the key international markets. Critical relationships include Head Office based Brand and Product Marketing (inc. Marketing Ops, Showroom experience, Digital Services and Art Department) and peers from other key international markets. Responsible for driving cross-functional strategic alignment and ensuring that channel and functional teams execute the product marketing strategy successfully and flawlessly.

Organisational Engagement: Ensure product marketing has a positive influence across other business functions to align employees with the organisational goals and the customer experience at all touch points including legal, customer services and finance.

Local & Regional Support: Support the launch of products in key countries, liaising with regional and local sales and HQ in order to develop implementation plans including certifications, product information & data (PIM), training, asset support, customer liaison and execution of integrated campaigns.

KNOWLEDGE & EXPERIENCE:

Results Orientated: Focuses his/her attention and the attention of others, on key objectives. Constantly works for effective outcomes while operating with passion and real drive-in pursuing goals. Preparedness to take risks, stretch goals and tirelessly manage their achievement.

Commercial Awareness: Actively seeks to promote and seek new opportunities for the development of the business based on networking, data collection and analysis with an ability to use data and analytics to guide and optimise marketing strategy.

Leadership and influencing skills: Drive the strategy of the organisation. Key to this role is the ability to inspire, motivate and persuade internal and external stakeholders, this includes external agencies and vendor partners. Excellent interpersonal, communication and presentation skills are key traits.

Change Management Skills: Particularly skillful in leading culture shifts in moving towards a ‘marketing led, sales driven’ culture

Qualifications

• 5-7 years professional experience in Product Marketing with global experience in B2B/B2C environments.
• Excellent project management skills, well organised and able to work to tight deadlines and small Budget
• Proven ability in working within an international matrixed business with experience of influencing Global/International Sales & Marketing
• Capable of managing multiple global and regional product launches across matrixed departments, leadership levels, distribution channels, and geography with influence.
• Displays analytical and creative ability to translate complex development ideas and technical input into customer-facing content.
• Exceptional communication skills and ability to work cross-functionally with ease.
• 3-5 years’ experience managing a team and vendors.
• Ideally educated to Degree level with a relevant business or marketing qualification

Humanscale is an equal opportunities employer

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