Product Marketing Manager

About the Role 

Moov is looking for a dynamic, experienced Product Marketer to join our growing Product team. The role will help lead product launch planning and execution, feature releases, and A/B testing with our customer base. Working side by side with our Product Managers as well as our sales teams, you will be the bridge between Moov and our prospects and customers, helping identify and execute on ideal and resonant positioning, messaging, and demos. The role is an important lynchpin in our broader Product and Go-to-Market strategy, and will require a high degree of ownership, ability to prioritize, metrics orientation, and rapid iteration. The role will be within our Product function and work closely with marketing, sales, customer success and other teams across Moov. This role is in-person in either our Tempe or Austin offices. 

As context, Moov’s product team is building out the first online marketplace to empower buyers and sellers of used semiconductor manufacturing equipment, a large and fragmented ecosystem. Our approach is one of customer oriented focus and iteration, with trust and transparency at our core. We will deeply understand customer/market needs, test new ideas quickly and in a structured manner, and scale based on results. 

Core Functions 

• Partner with the Product team on major feature launches, including the definition and tracking of success metrics
• Support user persona definition, and identification of pain points, needs, and solutions Moov can offer (in tandem with the Product team)
• Own the development of product marketing collateral across a range of mediums, and develop a library of customized demos
• Train our internal teams on new or updated product features, support a feedback loop from sales and customer success to our product and technology teams
• Bring Moov expertise to industry trade shows and other relevant events
• Support relevant thought leadership pieces, press releases, webinars and other marketing initiatives driven by our marketing team

Requirements

• 5+ years of product marketing experience
• Experience in B2B platforms, Ecommerce, and/or Marketplace products – specifically positioning and promotion new products and service offerings
• Familiarity with a customer base and industries that are industrial and frequently on legacy technologies
• Bachelor’s degree in Marketing or a related field
• Deep user empathy and customer research experience
• Excellent verbal and written communication skills
• A willingness to learn, low ego, and proactively take ownership