Product Marketing Coordinator, Core Math

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 10 million students in all 50 states. For more information, visit amplify.com.

Amplify is seeking an enthusiastic, results-driven Product Marketing Coordinator, Core Math to join our team. The Product Marketing Coordinator, Core Math will support product marketing initiatives for the launch of Amplify Desmos Math, a brand new K–12 program.

The Product Marketing Coordinator will contribute to the launch of a new program by developing collateral, samples, competitive analyses, and sales enablement resources. This role will partner with the Content and Growth Marketing team to drive campaigns across channels (digital, print, events) and Product Development to develop customer-centric marketing materials.

The ideal candidate is a quick learner, collaborates well, communicates and writes effectively, and prioritizes to meet the needs of competing demands and priorities. This role reports to the Sr. Manager, Core Math Marketing and works cross-functionally with Product, Marketing, and Sales colleagues.

“Amplify’s COVID-19 vaccination policy requires all staff to provide proof of vaccination for in-person meetings unless an approved exemption is provided. “

Responsibilities of the Product Marketing Coordinator :

• Writing and developing materials for marketing and the sales team. The marketing team supports the sales team in their efforts on the ground and works to drive new business through marketing tactics. This role will play a pivotal role in the development of Amplify Desmos Math materials to help support Sales. Examples include editing and writing one-pagers and long-form pieces (brochures, guides, FAQs), developing standardized pitch decks, distilling competitive research, creating product demos, crafting sampling solutions, and driving the development of other critical sales enablement tools.
• Partner with Content and Growth Marketing to assist in execution of marketing campaigns. The role will collaborate with the Growth Marketing team to drive Marketing Qualified Leads (MQLs) through acquisition channels, including playing a key role in setting campaign strategy and tactics, drafting creative content, and developing campaign copy (emails, landing pages, ads) for middle of funnel and bottom of funnel campaigns.
• Maintain Amplify Desmos Math product pages on Amplify.com and internal Sales Hub. The marketing team is responsible for making sure that we have the latest and greatest messaging and materials available on the website and for the sales team to use. The role will be responsible for making sure that the website and sales portal are up to date and continuously optimized.
• Building marketing plans to bring Amplify Desmos Math product enhancements to market. Working closely with the Sr. Manager, this role will build marketing and sales plans to help reach revenue targets.

Basic Qualifications of the Product Marketing Coordinator :

• Bachelor’s Degree or equivalent experience
• 1–3 years of experience writing and editing marketing materials
• Knowledge of and interest in the education technology industry
• Experience coordinating and communicating with multiple stakeholders
• Ability to work collaboratively with colleagues in a results-driven, team-oriented environment
• Ability to produce quality outcomes in a fast-paced company culture

Preferred Qualifications of the Product Marketing Coordinator : 

• 1+ years marketing experience in education publishing or ed-tech
• Ability to communicate effectively with team members and external clients
• Experience conducting research and organizing/presenting findings
• Experience with a CMS tool
• Experience with website analytics
• Experience with a marketing automation or CRM platform

What we offer:

Salary is only one component of the Amplify Total Rewards package, which includes a lucrative 401(k) plan, incentive stock options, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross annualized salary range for this role is $55,000-$65,000.

We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Amplify is an Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities. 

This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.

Amplify Education, Inc. is an E-Verify participant.

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