Translates Print business goals and objectives into marketing plans and develops marketing plan budgets.
Leverages market insights and category product/solution roadmaps to develop customer segmentation and audience strategies to differentiate HP in customer journey.
Leads design of customer experience journeys and touchpoint plans that leverages paid, earn and owned media channels to maximize awareness and marketing goals.
Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate HP success in priority categories and new businesses.
Coordinates execution across all marketing plan deliverables and milestones with cross-functional teams.
Defines goals to measure the success and business impact of the marketing plans.
Exercises high level of digital marketing transformation knowledge to advance HP’s position in new digital capabilities and touchpoints to increase marketing programs effectiveness and efficiency.
Knowledge & Skills:
Expert knowledge of marketing principles, practices, tactics and digital marketing stack/tools.
Expert knowledge of offering, segments, partner, and account-based marketing.
Expert knowledge of digital marketing platforms (media, social, e-commerce) and customer journeys.
Expert knowledge of offering, segments, partner, and account-based marketing.
Impact/Scope:
Moderate to high – Deals with highly complicated strategic/tactical issues.
Complexity:
Moderate to high – Some senior management interface; frequent cross-functional/ cross-organizational interaction on execution of tactics.
Education & Experience:
Bachelor’s Degree or equivalent (Master degree or equivalent preferred).
7+ years of work experience in related field.
We’re looking for visionaries who are ready to make an impact on the way the world works. At HP, the future’s yours to create!
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Job –
Marketing
Schedule –
Full time
Shift –
No shift premium (Türkiye)
Travel –
Relocation –
EEO Tagline –
HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.