PR & Influencer Manager

Job title: PR & Influencer Manager

Company: Estée Lauder


Job description: Are you passionate about influencer marketing, PR and consumer engagement? Do you want to work with beauty in an international and dynamic environment? And do you want to join us in our mission to build our DECIEM brands (The Ordinary and NIOD) in the Nordics and change the world of beauty. For you to be a success in this job, we expect you to have +3 years of experience from a comparable job preferably from a PR/influencer agency or from the fashion/beauty industry: Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers, press and internal stakeholders Demonstrated experience developing and executing successful influencer and consumer marketing campaigns Has a good understanding of the Danish influencer landscape and has already established a good network Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously Analytical skills with experience using data to make informed decisions Passion for social media, influencer marketing, and emerging trends in the digital marketing space A creative and analytical mindset and experience with relevant social listening and performance management tools Fluency in Danish and English Bachelor’s degree in marketing, communications, or a related field You are an outgoing, creative, and ambitious marketer who loves to network. You are confident juggling multiple projects and adhering to tight deadlines whilst maintaining a superb eye for detail. You are creative and proactive and can work both independently and in teams. You have a strong personal interest in the influencer landscape and social media. And you know how to drive strong brands and sales. The Brands The Ordinary is disrupting skincare that creates clinical formulations with integrity. Rooted in skin science, the brand uses effective ingredients, at optimal concentrations, and at sensible prices. It’s on a mission to make quality ingredients accessible to everyone, while being the voice of clear, transparent beauty for its community. NIOD is a pioneer in tech-led skin science. The brand combines the most advanced technologies in DECIEM’s portfolio. It is timeless by design, eschewing trends and cultural shifts for formulations engineered for a lifetime of skin optimization. The brand’s loyalty lies only with next-generation science, using complex ingredients, research, and processes to arrive at its destination. In close co-op with your colleagues in the brand and media teams and with key stakeholders from Nordics and EMEA, you will optimize the two brands’ presence in the market and orchestrate product launches and campaign executions. More specifically, you will: Optimize the brands EMV & Share of Voice in the Danish market via effective Press and influencer programs Identify and build relationships with relevant influencers, bloggers, and thought leaders in the industry Collaborate with internal teams to develop compelling content and messaging that resonates with target audiences Lead the earned activation of global campaigns/product launches, marketing programs and activities across consumer facing media touch points Use consumer insights to analyze the consumer journey and identify local opportunities Manage A&P budgets Build the Danish earned media strategy and plan based on global brand directions and local brand strategy to strengthen brand equity, increase consumer engagement, and drive traffic to the stores (on- and offline) Monitor and track campaign performance, analyze data and provide regular reports to the team and management

Expected salary:

Location: København

Job date: Sun, 22 Jun 2025 02:58:51 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (marketingjobs.pro) you saw this job posting.Thanks&Good Luck