Performance Media Director

Job title: Performance Media Director

Company: Universal Music


Job description: We are Universal Music Australia (UMA), part of the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audio-visual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.UMA is on the lookout for a Performance Media Director join their digital marketing team! The Performance Media Director is responsible for leading the performance media team to build, optimise and drive the success of UMA’s digital media campaigns, with a focus on both artist promotion and media buying for eCommerce campaigns. The role involves utilising a variety of innovative media buying techniques to effectively promote artists and drive eCommerce performance.We are looking for an individual who has a deep interest in music, a passion for digital media buying and is a dynamic problem-solver with a sound understanding of the ever-changing digital mediascape. The ideal candidate should be confident in stakeholder management, skilled in leveraging data and content to inform planning, buying, and overall campaign strategy across both artist promotion and their eCommerce initiatives to achieve maximum impact. This is a 12-month contract role.If you’re music obsessed, a team player, and have a knack for problem solving, apply now!The role

• The Performance Media Director will support UMA labels in planning biddable media campaigns across various media including display, video, search and social.
• Managing media budgets, drafting, and revising media schedules, along with accompanying rationale.
• Ensuring campaigns are created and implemented to best achieve campaign performance and media efficiency goal.
• Using insights from a range of sources, both internal and external, to build a case for campaign strategy.
• Building and managing biddable media campaigns within demand side platforms and/or across partners such as Meta, TikTok, Google Ads, DV360 etc.
• Working closely with the wider UMA team to report performance and deliver campaigns in line with performance targets, and with label teams to recommend optimal content and asset creation.
• Coach and mentor other members of the PM team and ensure that they have the tools and skills to deliver on their campaigns.
• Participate in developing the PM strategy to align with the broader commercial strategy and deliverables.
• Acting as an optimisation expert for each buying platform used, and regularly advising labels of additional opportunities.
• Preparing analysis and insight to accompany reports provided to the labels.
• Staying apprised of opportunities for reaching the target audiences of UMA artists.

About you

• Media agency preferred.
• 8+ years of direct experience within digital media and performance marketing channels such as paid search, programmatic paid social.
• 2+ years of management experience.
• Tertiary qualifications in business, marketing, commerce, media or other relevant areas are preferred.
• Significant experience in performance media with a proven track record of success in a fast-paced digital agency environment.
• Results-driven, a strong understanding of event tracking, app conversions and customer acquisition.
• Experience in marketing with media partners and publications; obtaining and reviewing quotes, making recommendations and negotiations etc.
• Ability to analyse performance of channels and shift media spend in response on a regular basis.
• Experience in budget management with an ability to analyse performance of different channels.
• Extensive experience trading on platforms like Meta, Google Ads, TikTok, X, Pinterest, DV360 & Campaign Manager.
• Excellent written and verbal communication skills, organised, adaptable and a problem-solver.
• Ability to work collaboratively in a team environment and provide input.
• Excellent at working and delivering against deadlines, thinking proactively with the ability to meet goals under pressure.

About us

• Career opportunities – unique and rare opportunity to elevate your career in a supportive, motivated and ambitious team
• The opportunity to join the WORLDS leading music company
• All the perks of working within the music industry (did someone say live music?)
• X 2 ‘U-Days’ per calendar year to spend however you like!
• Strengths based learning and development opportunities
• Much more….!

DisclaimerThe company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder’s specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.Diversity & InclusionAt Universal Music we are committed to fostering diversity and inclusivity as an equal opportunity employer. We encourage applicants from all backgrounds to apply for our roles regardless of their gender, race, ethnicity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background. We also encourage people from all cultural backgrounds to apply, including First Nations people. It is through our diversity and inclusivity that we bring together different perspectives, enhancing our creative and evolving workplace. Music is Universal.Job Category: Marketing, Streaming & Digital Media

Expected salary:

Location: Sydney, NSW

Job date: Fri, 01 Aug 2025 03:41:51 GMT

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