Position:

Performance Marketing Manager (MGR) (Integrated Marketing)

Job Description:

What You Will Be Doing

We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.

The Integrated Marketing Leader is a strategic role focused on developing and leading comprehensive marketing programs that seamlessly integrate across multiple channels and touchpoints. This individual will lead a team of marketing professionals to ensure consistent brand messaging, cohesive campaign execution, and alignment with business objectives. The ideal candidate will have a proven track record of developing innovative integrated marketing strategies that drive measurable results and possess strong leadership capabilities to inspire and guide their team toward achieving marketing excellence.

If you’re passionate about breaking down silos between marketing disciplines and creating unified, impactful marketing experiences that deliver business growth, this is the role for you!

Key Responsibilities

Strategic Leadership

• Lead best-practices review of media and creative strategies to maximize ROI of campaigns
• Develop and implement comprehensive integrated marketing strategies aligned with business objectives
• Build and maintain a high-performing marketing team through effective leadership, coaching, and professional development
• Collaborate closely with cross-functional teams to ensure seamless integration of marketing objectives and consistent brand messaging
• Shape the strategic & execution vision for communications across digital markets
• Guide budget allocation across channels to optimize performance & ROI
• Lead the planning and execution of comprehensive marketing campaigns spanning diverse platforms
• Drive innovation in marketing approaches & adopt emerging technologies & channels

Operational Excellence

• Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership
• Establish KPIs and metrics to track marketing effectiveness across channels
• Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
• Manage company and product branding initiatives and standards
• Ensure alignment between marketing activities and sales objectives to drive revenue growth
• Maintain good relationships with major stakeholders in the company
• Lead the marketing team to brainstorm new marketing ideas for digital and social media
• Foster cross-functional collaboration between marketing specialties to create unified campaigns

What we are looking for

• 8+ years of experience in marketing with at least 3 years in leadership positions
• Proven track record of developing and implementing successful integrated marketing strategies
• Experience leading and developing marketing teams of 10+ employees
• Strong organizational, leadership, and communication skills
• Deep understanding of multiple marketing channels including digital, social, content, events, and traditional media
• Proficiency in analytics tools and data-driven decision making
• Strong communication, presentation, and leadership skills
• Experience with marketing automation platforms and CRM systems
• Ability to manage complex and multi-channel campaigns
• Strategic mindset with ability to translate business objectives into effective marketing plans
• International marketing experience
• Knowledge of digital transformation and emerging marketing technologies
• Proven ability to increase marketing effectiveness and efficiency
• Experience with change management and organizational development
• Experience with marketing resource management and workflow optimization

Preferred Qualifications:

• Experience in B2B marketing, particularly in technology or components industries
• Understanding of marketing attribution models across multiple touchpoints

What’s In It for You

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

• Insurance
• Bonus
• Growth Opportunity And more!

About Arrow

Arrow Electronics, Inc. (NYSE: ARW), Arrow Electronics, Inc. (NYSE: ARW), an award-winning Fortune 133 and one of Fortune Magazine’s Most Admired Companies. Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD $27.9 billion, Arrow develops technology solutions that improve business and daily life. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at www.arrow.com.

Our strategic direction of guiding innovation forward is expressed as Five Years Out, a way of thinking about the tangible future to bridge the gap between what’s possible and the practical technologies to make it happen. Learn more at https://www.fiveyearsout.com/.

For more job opportunities, please visit https://careers.arrow.com/us/en.

Location:

IN-KA-Bangalore, India

Time Type:

Full time

Job Category:

Marketing and Communications

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