PA /Marketing Assistant

Job title: PA /Marketing Assistant

Company: Michael Page


Job description: Our client is looking for a PA / Marketing AssistantGeneral PA duties as well as marketing duties too – 70% EA and 30% MarketingCommunity Engagement: Support local engagement activities within care homes, strengthening ties with the wider community.Facilities Oversight: Manage maintenance personnel and coordinate refurbishment projects across care homes.Interior Improvements: Oversee home decoration and improvement initiatives to enhance resident comfort and aesthetics.Project Management: Lead strategic improvement projects, managing timelines, stakeholder contributions, and successful delivery.Content Coordination: Work with care staff and activities teams to capture engaging stories, moments, and events.Staff Training: Coordinate staff training sessions and professional development opportunities to support continuous learning and service excellence.Idea Generation & Implementation: Collaborate with teams to generate and roll out ideas that improve resident wellbeing, staff morale, and the overall look and feel of each home.Supplier & Contractor Liaison: Help manage external relationships for small projects – obtaining quotes, arranging deliveries, and overseeing progress.The remaining 40% focuses on marketing, please see below –Social Media Management: Develop and lead marketing campaigns across Facebook, LinkedIn, and Instagram to increase brand awareness and engagementMarketing Collateral: Design and oversee the production of brochures, leaflets, and presentation folders to support promotional efforts.Website Management: Collaborate with external agency partners to ensure the company website is up to date, user-friendly, and SEO-optimised.Internal Communications: Create and distribute engaging internal newsletters to support staff engagement and information flowMarketplace Listings: Maintain and optimise listings on platforms such as Lottie and Carehome.co.uk to improve visibility and generate enquiries.Event Planning: Organise and deliver both company-wide and community events, ensuring alignment with brand identity and resident engagement objectivesCommunity Engagement: Support local engagement activities within care homes, strengthening ties with the wider community.Sponsorships & Advertising: Coordinate sponsorships and paid advertisements to support strategic brand goals.Branded Materials: Source and manage branded items (e.g., bags, bottles, aprons, signage) to ensure consistency in corporate identity.Facilities Oversight: Manage maintenance personnel and coordinate refurbishment projects across care homes.Interior Improvements: Oversee home decoration and improvement initiatives to enhance resident comfort and aesthetics.Project Management: Lead strategic improvement projects, managing timelines, stakeholder contributions, and successful delivery.Feedback & Insights: Design and conduct internal surveys to collect staff feedback and inform organisational planning.Content Coordination: Work with care staff and activities teams to capture engaging stories, moments, and events.Content Management: Systematically organise and archive photo and video content for easy access and future social media use.Staff Training: Coordinate staff training sessions and professional development opportunities to support continuous learning and service excellence.Awards & Recognition: Identify and submit applications for relevant care, business, and marketing awards to enhance reputation and celebrate achievements.EdinburghOffice Based and visting sites

• warm and approachable
• Creative but practical
• Proactive and self motivated
• Community-minded
• Collaborative team player
• Flexible and resilient

A leader in their fieldA competitive salary and great sector to work in

Expected salary: £35000 per year

Location: Edinburgh

Job date: Wed, 09 Jul 2025 04:03:12 GMT

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