Online Marketing Manager – Real Estate and Retail Properties – Dubai, UAE

August 12, 2025

Full Time
Dubai
Posted 8 hours ago

AlFuttaim

Job title: Online Marketing Manager – Real Estate and Retail Properties – Dubai, UAE

Company: AlFuttaim

Job description: Online Marketing Manager – Real Estate and Retail Properties – Dubai, UAERole Summary
Al-Futtaim Group is looking for an experienced Online Marketing Manager to lead digital marketing across its real estate portfolio, including malls, residential, commercial, and contracting divisions. Based in Dubai, this role will drive data-led customer engagement, manage digital platforms, CRM initiatives, and oversee agency partnerships to support business objectives such as footfall growth, leasing, and B2B visibility.Employment Overview
Job Location: Dubai, UAE
Industry: Marketing / PR / Advertising
Function: Digital Marketing / SEO
Job Type: Full-time
Salary: 15000-20000 monthly (Market estimated)
Gender: Any
Candidate Nationality: AnyKey Responsibilities

Define and oversee digital strategy frameworks across all business units
Localize digital plans with regional teams to align with commercial goals
Manage paid media, CRM campaigns, websites/apps, and social media
Guide website redevelopment and ongoing optimization (SEO, UX, analytics)
Partner with Blue Rewards for lifecycle marketing and loyalty program integration
Develop CRM reporting and customer segmentation for targeted engagement
Govern social media content, tone, platforms, and agency coordination
Lead media agency relationships and performance review
Monitor KPIs, generate insights, and drive continuous improvement
Pilot digital innovations (AI tools, automation, personalization) with asset teams
Represent online marketing in cross-functional initiatives

Ideal Candidate Profile

Bachelor\’s degree in Marketing, Digital Media, Communications, or similar
Minimum 8 years of experience in digital marketing, preferably in real estate or retail
Proficient in CRM, GA4, CMS, SEO, UX, social media strategy, and analytics
Strong experience managing external agencies and cross-functional teams
Knowledge of loyalty platforms, automation tools, and digital innovation trends
Strategic thinker with a collaborative mindset and leadership capability

Why Join Us
This is a high-impact role within one of the region’s most respected real estate developers. You’ll shape digital direction for flagship destinations like Dubai Festival City while leading initiatives that blend marketing, innovation, and long-term brand growth.About the Company
Al-Futtaim Group Real Estate (AFGRE) is the property development and management arm of the Al-Futtaim Group, overseeing mixed-use destinations like Dubai Festival City and Cairo Festival City. AFGRE delivers master-planned communities that combine retail, residential, business, and leisure spaces, driving economic value and shaping vibrant urban experiences across the MENA region.Job Title Online Marketing Manager – Real Estate and Retail Properties – Dubai, UAE
Job Description Online Marketing Manager – Real Estate and Retail Properties – Dubai, UAERole Summary
Al-Futtaim Group is looking for an experienced Online Marketing Manager to lead digital marketing across its real estate portfolio, including malls, residential, commercial, and contracting divisions. Based in Dubai, this role will drive data-led customer engagement, manage digital platforms, CRM initiatives, and oversee agency partnerships to support business objectives such as footfall growth, leasing, and B2B visibility.Employment Overview
Job Location: Dubai, UAE
Industry: Marketing / PR / Advertising
Function: Digital Marketing / SEO
Job Type: Full-time
Salary: 15000-20000 monthly (Market estimated)
Gender: Any
Candidate Nationality: AnyKey Responsibilities

Define and oversee digital strategy frameworks across all business units
Localize digital plans with regional teams to align with commercial goals
Manage paid media, CRM campaigns, websites/apps, and social media
Guide website redevelopment and ongoing optimization (SEO, UX, analytics)
Partner with Blue Rewards for lifecycle marketing and loyalty program integration
Develop CRM reporting and customer segmentation for targeted engagement
Govern social media content, tone, platforms, and agency coordination
Lead media agency relationships and performance review
Monitor KPIs, generate insights, and drive continuous improvement
Pilot digital innovations (AI tools, automation, personalization) with asset teams
Represent online marketing in cross-functional initiatives

Ideal Candidate Profile

Bachelor\’s degree in Marketing, Digital Media, Communications, or similar
Minimum 8 years of experience in digital marketing, preferably in real estate or retail
Proficient in CRM, GA4, CMS, SEO, UX, social media strategy, and analytics
Strong experience managing external agencies and cross-functional teams
Knowledge of loyalty platforms, automation tools, and digital innovation trends
Strategic thinker with a collaborative mindset and leadership capability

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