Online Marketing Associate – Account Management (Social Channels / Google & Search Channels), Regional Brand & Growth Marketing

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Design, plan, execute and monitor both always-on and promotional online campaigns across various Social / Google & Search channels
• Drive market-leading ROI and analyse the optimal mix of digital campaigns to achieve KPIs through data-driven recommendations
• Collaborate with local marketing teams and the regional marketing team to deliver a full-funnel marketing campaign
• Work with the Marketing Analytics team to understand tracking and attribution in order to accurately measure the importance and effects of digital campaigns
• Focus on new and innovative ways of engaging customers through constant testing & refining of new initiatives
• Keep abreast of the latest trends on Social / Google & Search channels and digital marketing and be well versed in the various components for success in digital marketing

Requirements:

• Bachelor’s degree in a quantitative major
• At least 2 years of solid hands-on experience in performance marketing on Social / Google & Search
• Mobile App user acquisition experience is a plus
• Passion for advertising and performance marketing, with a good understanding of internet advertising technologies, including the tracking and attribution model
• Excellent communication skills with the ability to articulate clearly in both written and spoken English
• Experience with a start-up environment is desired
• Outstanding analytical skills and data-driven approach
• Ability to multitask, meet deadlines, have an eye for details and thrive in a dynamic environment
• Fluency in an additional language (Bahasa Indonesia, Vietnamese, Thai, Portuguese) to facilitate cross border discussions and collaborations with stakeholders from across the region will be an added advantage

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