North America ISG Marketing Campaign Manager

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology that builds a brighter, more sustainable and inclusive future for our customers, colleagues, communities, and the planet.

And we go big. No, not big—huge.

We’re not just a US$70 billion revenue Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re transforming the world through intelligent transformation, offering the world’s most complete portfolio of smart devices, infrastructure, and solutions. With more than 71,500 employees doing business in 180 markets, we help millions—not just the select few—experience our version of a smarter future.

The one thing that’s missing? Well… you…

Description and Requirements

About Lenovo

Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy, and sustainable digital society. By designing, engineering, and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world. Join us in defining our world of tomorrow and creating smarter technology for all!

Lenovo’s Infrastructure Solutions Group (ISG) provides end-to-end IT solutions and services for organizations at any scale. We empower our customers to dramatically accelerate their organizations, improve their industries, and solve humanity’s greatest challenges. A trusted partner every step of the way, we provide reliable infrastructure and support with Smarter Infrastructure Solutions, Cloud Computing, Analytics, AI, As-A-Service, Edge Computing, and more.

About Our Team

Lenovo is a leader in genuine innovation and smarter technology for all. We’re looking for someone who can embody the Lenovo Culture and is not afraid to think deeply and boldly, take ownership, and lead with integrity. 

The ISG NA Marketing Campaign Manager is a key player in driving marketing strategy and initiatives aimed at infrastructure decision makers across business sizes and industries. This team player gets excited about driving integrated marketing campaigns and programs to continue to build brand awareness, consideration, and demand for Lenovo’s data center solutions. This strong collaborator will also engage in cross-team initiatives designed to promote our broader portfolio of end-to-end technology solutions to the North America market. 

This marketing professional will be responsible for end-to-end planning, content sourcing/creation, execution, and optimization of integrated marketing campaigns in alignment with business and marketing goals. This is a cross-functional and collaborative position that will work closely with teammates, WW marketing teams, product teams, Geo peer teams, and Sales. 

What You’ll Do

• Own the strategy for the development, communication, and optimization of multiple cross-functional, multi-channel GTM campaigns to drive awareness, consideration, preference, and demand within new and existing customers
• Ensure alignment with specific marketing and business objectives and compliance with funding requirements and internal processes and policies
• Collaborate with functional team members to execute the campaign activities and tactics on schedule and within budget
• Partner with the North America lead development team to ensure alignment on strategy, next steps, targets, and communication of feedback and results
• Communicate and advocate for NA’s content, funding, and support needs, while providing insights and feedback to WW Marketing, business segments, etc.
• Manage relationships with creative agencies and internal creative teams
• Lead the sourcing, development/creation, and enhancement/localization of content pieces needed for successful campaign execution
• Assist in reporting up and out on campaign results (e.g., benchmarks, KPIs, optimizations, effectiveness, etc.)
• Participate in cross-business group initiatives that elevate the Lenovo master brand, helping to grow awareness, consideration, and preference for the entire portfolio of Lenovo solutions

Position Requirements

• PowerPoint Design and development
• Presentation and communication skills
• Campaign Development, Organizing, Management, Planning and Strategies.
• Agency Management
• Alliance Marketing and Alliance Management Budgeting
• Budget Management Content Curation
• Content Development, Production and Management
• Microsoft PowerPoint Presentations
• Microsoft Office
• Problem Solving
• Program Budgeting
• Project Management
• Strategy Development

Preferred skills

• Digital Marketing
• Microsoft Dynamics 365
• Customer Relationship Management (CRM)
• Anaplan, Adobe Experience Manager (AEM)
• Proofreading, Copywriting Marketo
• Adobe Marketo Engage
• Field Marketing
• Marketing Events

Why Lenovo?

Lenovo is a US$70 billion Fortune Global 500 company, with 60,000+ employees and operating in 180 markets around the world. We are the #1 PC company on the planet, BCG’s 50 most innovative companies, and one of Interbrand’s 100 BEST global brands. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy, and sustainable digital society. By designing, engineering, and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world.

Additional Locations: 

• Mexico – Nuevo León – Monterrey
• Mexico – Nuevo León – Monterrey
• Mexico
• Mexico – Nuevo León
• Mexico – Nuevo León – Monterrey , * Mexico – Nuevo León – Monterrey

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