New Marketing Manager, Grand Central Publishing Balance

SUMMARY:

GCP Balance is a practical nonfiction imprint built with the whole person in mind. Our mission is to inspire and empower readers to be their best selves physically and mentally, at home, at their desks, and out in the world. GCP Balance seeks an innovative and experienced Marketing Manager to develop, lead, and oversee all aspects of marketing strategy for approximately 24 practical non-fiction titles per year. Additionally, this individual will create and oversee extensive backlist marketing initiatives; manage annual imprint marketing budget; interface with Hachette sales team on both frontlist and backlist promotions; collaborate with GCP title marketers on imprint social media strategy and marketing promotions; and actively participate in the acquisitions process. This position reports to the VP, Publisher of GCP Balance with a dotted line to the VP, Executive Director of Publicity & Marketing at GCP. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and oversee title-by-title marketing campaigns for GCP Balance
• In cooperation with GCP’s Advertising Director, develop and execute advertising plans and copy for relevant titles
• Formulate and execute best practices for metadata for both front and backlist titles
• Develop strategic plan for ongoing marketing of Balance’s backlist
• Edit and oversee process for in-house materials and fact sheets / sell sheets for all sales meetings
• In cooperation with Publisher, oversee preparation of all presentations to sales department
• In cooperation with Publisher and the GCP marketing team, oversee creation and maintenance of branding and marketing materials for the imprint, including newsletters, website, social media, etc.
• Review and provide feedback on proposals in acquisitions meetings
• Communicate directly with authors and agents to present, refine, and execute marketing plans
• Work with authors to maximize campaign effectiveness including increasing social media platforms and working collaboratively to build author brand
• Collaborate on GCP division-wide marketing initiatives, including influencer open houses, book club outreach and seasonal programs.
• Develop programs for direct-to-consumer outreach in core publishing categories in concert with Hachette Book Group’s central marketing team
• Work with special sales to develop organizational sales opportunities
• Oversee ONIX feed process and regular metadata updates
• Participate in Balance’s and GCP’s presence at trade and regional shows and academic conferences, as appropriate

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

• A minimum of 5 years of product marketing experience
• Demonstrated experience in developing successful marketing campaigns for a diverse range of product, particularly within the practical wellness/self-help space, in books, or in media, journalism, or content development and management.
• Proven ability to create strong integrated campaigns, including traditional as well as paid social, programmatic and search advertising strategies
• Analytical skillsets to optimize campaigns for ROI and develop audience insights and targeting strategies that reach existing fans while always looking to expand the audience
• Excellent leadership skills, communication, budget management, organizational, prioritization and presentation skills
• Prior experience effectively managing and mentoring individuals or a team is preferred but not necessary
• Ability to succeed in a fast-paced, dynamic work environment
• Excellent written and oral communications skills, high level of professionalism, attention to detail, and organization
• Willingness to experiment and think creatively about book marketing

As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.

Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The compensation range for this position is $63,300 – $70,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.

The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 2 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.

Read Full Description