Membership Campaign Performance Manager

Job title: Membership Campaign Performance Manager

Company: Lego


Job description: Job DescriptionAre you interested in enabling the transformation of the LEGO Insiders membership campaigns across all branded and non-branded channels, and join a values-driven company in an exciting global role?Join us for an exciting career as “Membership Campaign Performance Manager” as part of the newly established Membership & Personalisation team within LEGO® Markets & Channels Global Marketing.Please note the work location is Copenhagen, Denmark and no relocation assistance is offered for this role.As we approach the holiday season, please note that there may be delays in the recruitment process. We thank you for your patience and understanding during this period.In this role you will be responsible for:

• Tracking and reporting on the performance of LEGO Insiders membership campaigns.
• Develop and implement performance & optimization processes to monitor and track key performance metrics related to core centrally driven membership campaigns.
• Supporting the Senior Manager, Membership Campaigns to develop insight-driven membership campaigns across LEGO Branded Channels and retail partners.
• Provide campaign performance learnings, results and recommendations to inform the planning of future membership campaigns.
• Analyzing campaign data to identify trends, opportunities, and areas for growth (e.g. conversion rates, churn, etc.)
• Identify requirements for dashboards and reporting tools that provide clear visibility across member funnel KPIs.
• Lead the membership campaign performance reporting to monitor against targets and goals across the membership funnel KPIs.
• Presenting performance updates, actionable insights, and strategic recommendations to partner stakeholders.
• Lead the communication of membership campaign performance, including business and stakeholder updates, performance learnings and recommendations.
• Support and partner with key stakeholders to test and iterate on messaging, targeting, and channels to improve campaign ROI.
• Ensuring robust tagging, attribution and data-collection practices to maintain reporting integrity.
• Collaborate with Finance and Performance & Development partners to model impact of campaigns on overall membership north-star KPIs.
• Partner with Membership Performance & Development team to define reporting and optimization needs and integrate reporting into a central repository of performance & insights.

Play your part in our team succeedingThe Membership Campaign Performance Manager is an important role to help transform membership at the LEGO Group through the measurement, reporting and optimisation of best-in-class, member-led marketing campaigns. This position will be responsible for using data to help attract and activate key audiences to LEGO Insiders membership.Do you have what it takes?

• Proven experience in a marketing, CRM, or performance analytics role, preferably with a focus on loyalty programs.
• Proven track record of analysing marketing performance and delivering insight-led optimisations, with a strong understanding of customer journeys, lifecycle stages, and retention strategies.
• Experience with navigating and building support among a diverse group of stakeholders in a global company.
• Strong structured problem solving & communication capabilities.
• Experience working in a global multi-cultural manufacturing company with a complex channel mix (D2C and B2B).
• As a person you are positive and solution-oriented; you are a true team player, whilst also able to work independently, and setting clear direction; you have an inherent drive and excels at stakeholder management and influencing partners.

#LI-SG2#LI-HybridApplications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.What’s in it for you?Here is what you can expect:Family Care Leave – We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.Just imagine building your dream career.Then make it real.Join the LEGO® team today.

Expected salary:

Location: København

Job date: Wed, 23 Jul 2025 22:28:51 GMT

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