Marketing Strategist

Req ID: 427143 

BASIC PURPOSE: We are seeking a talented and experienced Marketing Strategist to join our team and play a key role in shaping our marketing initiatives. As a Marketing Strategist, you will be responsible for collaborating with various business units to develop comprehensive marketing strategies that align with our company’s goals and objectives. You will play a crucial role in driving our marketing efforts forward by creating effective campaigns, managing marketing budgets, and continuously evaluating and optimizing our marketing initiatives.

The successful candidate for this role thrives in a fast-paced, collaborative, process-driven environment and can adapt and adjust strategies on the fly. You’ll need a mix of strong analytical skills and creativity, using the data to create unique marketing strategies that are backed up by the numbers. This position requires extensive interaction with a wide variety of internal and external stakeholders at various levels of the organization. Candidates must possess the ability and willingness to balance customer needs with business priorities and help guide the business toward data-driven decisions.

If you are a strategic thinker, creative problem solver, and possess a strong understanding of marketing principles, we want to hear from you!

REQUIREMENTS:

• Exceptional interpersonal skills, with the ability to build strong relationships at all levels.
• Outstanding organizational and communication skills a demonstrated ability to manage competing priorities to achieve optimal outcomes.
• Strong analytical skills, with a focus on data driven decision making.
• In-depth knowledge of marketing strategies and desire to stay current on the latest industry trends.
• Proven ability to solve complex problems, highly motivated and pro-active self-starter.
• Ability to distill and connect business goals with marketing initiatives.
• Creative thinking and ability to develop innovative marketing plans.
• Proficiency in data analysis tools and marketing software/technologies.
• Understanding of project management principles and best practices

RESPONSIBILITIES:

• Marketing Strategy Development: Collaborate with cross-functional teams to design & implement marketing strategies that align with business goals and target audience needs.
• Campaign Planning: plan and execute marketing campaigns across various channels to maximize reach, engagement, and ROI.
• Budget Management: Develop and oversee marketing budgets, ensuring efficient allocation of resources to achieve desired outcomes.
• Content creation: Work closely with graphic design, UX design, and other creative teams to develop compelling and relevant content that resonates with the target audience.
• Performance Management & Presentation: Regularly monitor and analyze marketing campaign performance, making data driven recommendations for optimization, and gaining buy-in from the business lines.
• Reporting: Prepare and present detailed reports on marketing initiatives, highlighting key outcomes to the leadership team.
• Innovation: Identify new marketing opportunities, technologies, and strategies to stay ahead of the competition and drive growth
• Brand Consistency: Ensure brand consistency across all marketing materials and campaigns,
• Other ad-hoc: Take on other duties as needed to support the marketing department and the broader Love’s Family of Companies.

EDUCATION AND EXPERIENCE:

• Education:
• Bachelor’s degree in Marketing, Business, Management, Advertising, Communications, Public Relations or equivalent preferred
• Experience:
• 3+ years of experience in strategic marketing, communications, or planning role.
• Proven track record of excellence in verbal, written and presentation skills

SKILLS AND PHYSICAL DEMANDS:

• Skills:
• Extensive experience with Microsoft Office Suite (Word, Excel, and PowerPoint)
• Familiarity with integrating with various technologies to support marketing efforts.
• Excellent verbal, written communication skills, strong time management and organization skills, sense of urgency, keen attention to detail and ability to work under tight deadlines
• Physical Demands
• Requires prolonged sitting, some bending and stooping
• Occasional lifting up to 25 pounds
• Manual dexterity sufficient to operate a computer keyboard and calculator
• Requires normal range of hearing and vision

Job Function(s): Corporate 

Love’s Travel Stops & Country Stores is the industry-leading travel stop network in the United States. For more than 55 years, we’ve provided customers with highway hospitality and “Clean Places, Friendly Faces.” We’re passionate about serving drivers with clean, modern facilities stocked with fuel, food and supplies. We offer meals from popular restaurant chains, trucking supplies, showers and everything needed to get back on the road quickly. The Love’s Family of Companies includes:

• Gemini Motor Transport, one of the industry’s safest trucking fleets
• Speedco, the light mechanical and trucking service specialists
• Musket, a rapidly growing, Houston-based commodities supplier and trader
• Trillium, a Houston-based alternative fuels expert

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