Marketing Specialist – Strategics, North America

About the business:

LexisNexis Risk Solutions is the essential partner in the assessment of risk. Within our Business Services division, we help our customers solve difficult problems in the areas of Anti-Money Laundering/Counter Terrorist Financing, Identity Authentication & Verification, Fraud and Credit Risk mitigation and Customer Data Management. We are a fast-growing division of the RELX Group, and the convergence of many industry-leading solutions are providing LexisNexis Risk with significant opportunity for future growth. You can learn more about LexisNexis Risk at the link below.

https://risk.lexisnexis.com/ 

About the team:

As a key member of the marketing team, the Marketing Specialist – Strategics, North America helps to define and deliver fully integrated and innovative marketing plans across North Americas’ strategic accounts to generate demand and increase brand awareness. This role will lead on the financial services marketing area whilst working in alignment with our GTM plans set via Portfolio Marketing and Regional Sales teams. 

About the job:

The Marketing Specialist will develop and manage a range of marketing activities from campaigns, webinars, events and collaborating with key associations.

This position plays an important part in enhancing the relationship with sales teams and ensuring marketing plans are delivering measurable results as aligned with sales objectives.

You will be responsible for:

• Lead and pipeline generation: Creating and developing marketing activities that help generate leads, pipeline, and opportunities. Proactively managing follow up to support in nurturing leads and achieving closed won revenue.
• Integrated campaigns: Creating and delivering integrated marketing campaigns to support the US and Canada strategic accounts.
• Content creation: Creating promotional content for the sub regions and across the region. Including case studies, articles, research reports, infographics, videos and more.
• Event management: End-to-end management of key strategic events with the aim of generating leads and opportunities for sales teams.
• Digital marketing: Implementing digital marketing techniques to increase our reach. E.g. Webinars, PPC advertising, website adverts etc.
• Build and maintain relationships with sales: Possessing the ability to develop and maintain a collaborative relationship with regional sales teams that support in driving forward initiatives.
• Stakeholder management: Working with various stakeholders across the business to create insightful marketing activities and gain buy in.
• Vendor management: Working with approved vendors to manage printed and branded materials, ensuring stock levels are appropriate for sales activities and events.
• All other duties as assigned.

Qualifications:

• Marketing or Business-related degree or tertiary qualification.
• Previous experience in marketing in a B2B environment
• Influential communicator with excellent written and verbal communication skills.
• Experience working with multiple stakeholders and partners.
• Proactive individual with a passion for marketing
• CRM and marketing automation experience is a plus.

Culture and Benefits:

Learn more about the LexisNexis Risk team and how we work here.

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At LexisNexis Risk Solutions, having diverse employees with different perspectives is key to creating innovative new products for our global customers. We have 30 diversity employee networks globally and prioritize inclusive leadership and equitable processes as part of our culture. Our aim is for every employee to be the best version of themselves. We would actively welcome applications from candidates of diverse backgrounds and underrepresented groups. 

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK .

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