Marketing Specialist – Search Engine Marketing

Join the largest manufacturer of tile and natural stone in the United States and watch your career stand out with Dal-Tile, a subsidiary of Mohawk Industries.

Our close-knit team of dedicated professionals has made us the success we are today. In exchange for their hard work, we support our people with a family-friendly work environment, a commitment to promoting from within, unique benefits that go beyond just medical and dental, and a belief that every employee deserves a productive life outside of work. If this sounds outstanding to you, take the first step forward and explore a career with Dal-Tile.

The Marketing Specialist is an established performer that works to facilitate and support General Marketing function and projects by utilizing strong knowledge of industry practices and standards. This role will support both paid and organic strategies—working to drive high-quality traffic, improve search engine rankings, and execute effective digital ad campaigns across platforms like Google Ads, Meta, and Bing. As the SEM Specialist, you’ll play a key role in campaign strategy and execution, collaborate with cross-functional teams, and ensure our search marketing efforts align with brand and business goals.

Duties and Responsibilities of the Position:

• Plan, build, and optimize paid search campaigns across Google, Meta, and other platforms Facilitate execution of customer requests to ensure delivery expectations are met.
• Manage and monitor paid search and paid social media ads
• Conduct A/B testing and performance analysis to improve ad creative, copy, and targeting.
• Track and report on KPIs such as CTR, CPC, conversion rate, ROAS, and CPA.
• Coordinate with creative and brand teams to develop compelling ads that align with campaign goals.
• Conduct keyword research to inform both organic and paid strategies.
• Assist with on-page SEO optimizations, including meta tags, headers, image alt text, and internal linking.
• Ensure SEO best practices are implemented in blogs, landing pages, and product pages.
• Help monitor website performance using tools like Google Search Console and BrightEdge.
• Work with analytics teams to assess campaign performance and uncover actionable insights.
• Partner with web developers to ensure tracking and tagging are properly implemented.
• Support integrated campaign launches by aligning SEM tactics with broader marketing goals.
• Perform other duties as needed.

Required Experience and Education:

• Bachelor’s degree in a related field or equivalent education and/or experience.
• 2-4 years of job-related experience or equivalent education and/or experience.
• Good understanding of current and trending digital technologies, SEO and keyword research tools preferred.
• Experience with Google Analytics, Google Tag Manager, and reporting dashboards preferred.
• Strong analytical skills and attention to detail preferred.
• Google Ads certification a plus preferred.
• Proficient in Adobe Photoshop, InDesign, Spark, and Premiere.

Competencies:

• Demonstrates strong knowledge of technical, process, and business principles as well as industry practices and standards.
• Excellent communication, problem solving, and organizational skills.
• Able to multitask, prioritize, and manage time effectively.
• High level of integrity and discretion in handling sensitive and confidential data.
• Proficient using Microsoft Office Suite products.

We offer competitive salary and a comprehensive benefits package, career opportunities, and an environment of creativity and growth. Examples include: Company Match on 401k, Employee Purchase Discount, and Tuition Reimbursement.

Dal-Tile is a proud supporter of our U.S. military, veterans and their families – Thank You for Your Service!

Active military, transitioning service members and veterans are strongly encouraged to apply.

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don’t Work participant.

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