Marketing Specialist, Provider Data Steward (IN)

Details

• Department: Marketing Operations
• Schedule: Full Time, Days
• Location: Onsite – Indianapolis, Indiana

Benefits

Paid time off (PTO)

Various health insurance options & wellness plans

Retirement benefits including employer match plans

Long-term & short-term disability

Employee assistance programs (EAP)

Parental leave & adoption assistance

Tuition reimbursement

Ways to give back to your community

• Please note, benefits and benefits eligibility can vary by position, exclusions may apply for some roles (for example: PRN, Short-Term Option, etc.). Actual compensation offer will vary based upon role, education, experience, location, and qualifications. Connect with your Talent Advisor for additional specifics.

Responsibilities

About Ascension:

Ascension is a leading healthcare provider dedicated to transforming healthcare across the United States. Committed to delivering compassionate, personalized care, we are at the forefront of providing innovative healthcare solutions. Our commitment to excellence extends to our marketing efforts, and we are seeking a Marketing Specialist – Provider Data Steward to play a key role in optimizing physician appointment availability through strategic data analysis.

Position Summary:

Ascension is actively seeking a dynamic and results-driven individual to fill the role of Marketing Specialist – Provider Data Steward. In this pivotal position, you will be responsible for leveraging metrics to determine physician appointment availability. Your objective will be to ensure that marketing efforts drive demand, leading to full utilization of physicians’ bandwidth and providing efficient and timely healthcare services.

Key Responsibilities:

1. Data Analysis and Metrics:

• Conduct in-depth analysis of provider data and appointment schedules to determine availability metrics.
• Utilize data-driven insights to identify patterns, trends, and opportunities for optimizing physician schedules.
• Collaborate with business development, operational readiness and data teams to ensure accuracy and completeness of provider data.

1. Strategic Planning:

• Implement strategic plans to enhance physician appointment availability, aligning efforts with marketing objectives.
• Work closely with cross-functional teams to integrate data insights into marketing strategies that drive demand for physician services.

1. Marketing Collaboration:

• Collaborate with marketing teams to align efforts with provider data insights.
• Assist in the development of marketing campaigns that promote physician services based on availability metrics.

1. Physician Engagement:

• Establish effective communication channels with physicians to understand their bandwidth, preferences, and constraints.
• Provide regular updates to physicians on appointment availability optimization strategies.

1. Performance Monitoring:

• Implement monitoring mechanisms to track the impact of marketing efforts on physician appointment utilization.
• Generate regular reports and dashboards to evaluate the success of initiatives and identify areas for improvement.

1. Continuous Improvement:

• Proactively identify opportunities for process improvement and optimization of appointment scheduling.
• Stay informed about industry best practices and emerging trends related to provider data stewardship and marketing in healthcare.

Requirements

Education:

• High School diploma equivalency with 2 years of cumulative experience OR Associate’s
• degree/Bachelor’s degree OR 4 years of applicable cumulative job specific experience required.

Additional Preferences

Qualifications:

• Bachelor’s degree in Marketing, Business, Data Science, Healthcare Administration, or a related field.
• Minimum of 2-4 years of progressive experience in marketing, with a focus on healthcare or hospital marketing.
• Experience in marketing specific service lines is highly desirable.
• Strong strategic thinking, project management, and analytical skills.
• Excellent communication and collaboration skills, with the ability to engage diverse stakeholders.
• Familiarity with CRM tools and patient engagement platforms.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Ability to adapt to changing priorities and evolving marketing strategies.

Technical Skills:

• Data Analysis:
• Proficiency in data analysis and interpretation.
• Strong analytical skills to extract meaningful insights from large datasets.
• Database Management:
• Understanding of database management principles.
• Ability to work with healthcare databases and manage provider data effectively.
• Data Visualization:
• Experience in creating visualizations and dashboards to communicate data insights.
• Familiarity with tools like Tableau, Power BI, or similar visualization platforms.
• Statistical Analysis:
• Basic understanding of statistical methods for data analysis.
• Ability to apply statistical techniques to identify trends and patterns.
• Marketing Analytics:
• Knowledge of marketing analytics to measure the effectiveness of campaigns.
• Experience in tracking key performance indicators (KPIs) related to marketing efforts.
• Communication Skills:
• Excellent communication skills to convey complex data insights to non-technical stakeholders.

Software:

• Microsoft Excel:
• Proficiency in Excel for data manipulation, analysis, and reporting.
• CRM Tools:
• Familiarity with Customer Relationship Management (CRM) tools.
• Ability to use CRM data for targeted marketing strategies.
• Patient Engagement Platforms:
• Understanding of patient engagement platforms for communication and outreach.
• Ability to leverage patient data for marketing initiatives.
• Data Analytics Tools:
• Knowledge of data analytics tools such as R, Python, or similar.
• Ability to write basic scripts or queries for data analysis.
• Healthcare Information Systems:
• Experience with healthcare information systems and Electronic Health Records (EHR).
• Understanding of how to extract and analyze data from healthcare IT systems.
• Marketing Automation Software:
• Familiarity with marketing automation tools for campaign execution and tracking.
• Ability to use marketing software to automate communication and outreach.
• Database Query Languages:
• Ability to retrieve and manipulate data from relational databases.
• Collaboration Tools:
• Proficiency in collaboration tools like Microsoft Teams, Slack, or similar.
• Ability to collaborate effectively with cross-functional teams.

Candidates should provide clear evidence of their qualifications and accomplishments in their application materials, including their resume and cover letter.

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Why Join Our Team

Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

Ascension is a leading non-profit, faith-based national health system made up of over 150,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

Equal Employment Opportunity Employer

Ascension will provide equal employment opportunities (EEO) to all associates and applicants for employment regardless of race, color, religion, national origin, citizenship, gender, sexual orientation, gender identification or expression, age, disability, marital status, amnesty, genetic information, carrier status or any other legally protected status or status as a covered veteran in accordance with applicable federal, state and local laws.

For further information, view the EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster.

As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.

Pay Non-Discrimination Notice

Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.

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