Marketing Specialist – Promotions
Air Miles
The AIR MILES Reward Program is Canada’s most recognized loyalty program with nearly 10 million active collector accounts. With more than 30 years of experience, we have a proven track record of driving long-term loyalty.
There’s a reason we’re recognized as one of the best places to work year after year: we give you more than a place to work, we give you a place to grow your career. That’s what sets us apart.
Benefits and Perks at AIR MILES:
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Flexible work environment with remote work stipends
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AIR MILES Gold® Collector status upon hire
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Free AIR MILES issued annually on your anniversary date
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Group RRSPs & company matching program
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An annual wellness subsidy
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Robust wellness resources including cognitive behavioural therapy and a Headspace subscription
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Summer Hours Program (half-day Fridays + 3 Summer Fun Days)
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Loyalty Days (2 extra vacation days per year)
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Two-week Sabbatical Leave and 20,000 AIR MILES in the year following each five-year milestone anniversary
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Volunteer paid time off
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Generous tuition reimbursement programs
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Extensive learning and development opportunities
What Will You Work On?
Reporting to the Brand Manager, Campaigns, this role is responsible for planning and strategic execution for each promotional Brand Campaign, collaborating to develop promotion (or contest) mechanic, and identifying test and learn opportunities. In this role, you lead the end-to-end implementation of mass AMRP Brand campaigns & promotions: involving participation from many AIR MILES Partners nationally, large scale multi-channel marketing support, and collaboration with multiple stakeholders internally and externally.
How Will You Create Impact?
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Own creative briefing of promotion concept and how it will come to life in various support channels including AMRP digital channels and external media – working with internal creative teams as well as external agency partners to execute.
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Manage daily communication and collaboration with Partner teams from initial kick-off, throughout execution, and post-campaign wrap up.
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Work with various Analytics teams on measurement plan and setting up appropriate tracking mechanisms to measure promotion effectiveness and identify areas for improvement.
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Manage budget elements relating to planned marketing support for each promotion, including tracking costs and reconciling invoices.
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Support the development, communication and coordination of large status meetings, and other communication tools to keep Partner + internal stakeholder teams informed of the latest Campaign developments and opportunities.
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Contribute to the annual planning process for Marketing as it relates to Campaigns and process areas for cross-functional collaboration.
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Communicating deliverables and booking external vendors
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Create and manage on-going project schedules and deliverables
Let’s Talk About You:
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A Bachelor’s Degree in Business or Marketing focus is preferred
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2-3 years of directly related work experience in planning and executing marketing campaigns across digital channels. Retail experience, client management or agency background would be an asset.
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Strong project management skills, including ability to build schedules and drive timelines of project
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Strong organizational and multitasking skills
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Strong knowledge of core marketing channels including but not limited to digital (including email, web, social and mobile), and mass media
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Strong creative brief writing skills with the ability to effectively articulate objectives and business challenges, and provide feedback to Creative Development teams
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Strong presentation skills
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Ability to interpret data and insights to inform strategies and campaign optimizations
AIR MILES is for Everyone
We are committed to embedding inclusion in the way we work and the services we offer. We believe inclusion is not only a strength but a competitive advantage for AIR MILES, and we focus on building a culture of belonging that enables us to perform, innovate and be our authentic selves.
If you are excited about the role, but don’t meet every single requirement outlined in the job description, we encourage you to apply anyway. You never know, you might just be the right candidate for this role, or others!
In your application, please feel free to advise if you require accommodation for the interview process. We also welcome you to note which pronouns you use. Please know preliminary interviews are conducted remotely, via phone or video call. We look forward to ‘virtually’ meeting you!
Flexible Work Environment
AIR MILES is proud to offer Corporate Associates the flexibility to choose where they do their best work and we do not mandate a minimum number of days required in office. That said, the doors at our Toronto office are always open to Associates who prefer an office environment or need a change of scenery. All members of our Customer Care team permanently work from home.
No matter where you work from, everyone is set up with the tools and resources required to stay connected and make work-from-anywhere routines more comfortable.
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Job Type:
Regular
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