Marketing Specialist (m/f/d) – After Sales Products

Job title: Marketing Specialist (m/f/d) – After Sales Products

Company: Rieter


Job description: Rieter is the world’s leading supplier of systems for manufacturing yarn from staple fibers in spinning mills. Based in Winterthur (Switzerland), the company develops and manufactures machinery, systems and components used to convert natural and man-made fibers and their blends into yarns in the most cost-efficient manner. Cutting-edge spinning technology from Rieter contributes to sustainability in the textile value chain by minimizing the use of resources. Rieter has been in business for 230 years, has 18 production locations in ten countries and employs a global workforce of around 4 790, about 16% of whom are based in Switzerland.You have power, are versatile, service- and goal-oriented? You like to work in a team, are curious and always find innovative ways to reach your goals? Then you fit perfectly within our team and can strengthen our business asMarketing Specialist (m/f/d) – After Sales ProductsAre you a proactive, service-oriented personality with a passion to tackle your tasks? In this challenging and very diversified function, you take responsibility for the strategies for After Sales products and ensure the following activities.Your Main Tasks and Responsibilities

• Develop and execute targeted marketing strategies for After Sales products and services (e.g. spare parts, upgrades, service packages, retrofit solutions).
• Design and manage campaigns to increase customer awareness and sales of service offerings.
• Create technical and commercial marketing materials (e.g. brochures, presentations, service catalogs, landing pages).
• Collaborate with Product Management, Service, and Sales teams to develop value propositions and go-to-market concepts.
• Plan product launches for new After Sales offerings and engineer-to-order services.
• Conduct market and competitor analyses for service products and solutions.
• Support trade shows, customer events, webinars, and digital marketing initiatives related to After Sales.
• Track campaign performance and analyze service sales trends to optimize marketing impact.

Your Profile

• Degree in Marketing, Industrial Engineering, Business, or a comparable field.
• Several years of professional experience in B2B marketing, preferably in mechanical engineering, service business, or capital goods industry.
• Strong understanding and/or interest of service-based value creation (parts, maintenance, technical support, engineering solutions).
• Ability to translate technical content into customer-relevant messaging.
• Experience in creating marketing materials and working with digital tools (e.g. CRM, CMS, automation platforms)
• High proficiency in English and German
• Hands-on attitude, structured working style, and cross-functional collaboration skills.

Our Offer

• A key role in expanding a strategic and growing business segment.
• The opportunity to help shape the future of service and solution marketing in the textile industry.
• Flat hierarchies, open communication, and fast decision-making.
• Flexible working models, including remote work options.
• Professional development opportunities.
• Attractive employee benefits.

Job ID: Marketing Specialist (m/f/d) – After Sales ProductsBusiness: After SalesCountry: SwitzerlandCompany: RieterFunctional Area: MarketingEntry Level: ProfessionalsContract type: UnlimitedLocation: WinterthurNevenka Apollonio
Global HR Business PartnerRieter AG
Klosterstrasse 20
8406 Winterthurwww.rieter.comAre you interested? If you recognize yourself in this profile and you would like to be part of a successful team, we look forward to meeting you soon. Please send us your complete application documents online.For this vacancy we consider only direct applications. jid9744520a jit0729a jiy25a

Expected salary:

Location: Winterthur, Zürich

Job date: Fri, 18 Jul 2025 07:31:31 GMT

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