Marketing Specialist II – Oregon Market

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

The Marketing Specialist II will join the Optum Pacific West Marketing & Brand team – and will be responsible for marketing programs, campaigns, and initiatives that support the growth of the care delivery organizations in the Optum Oregon market. You will help coordinate, develop, and execute marketing solutions designed to drive patient growth, patient retention, and the health of the brand across a variety of integrated marketing channels including print collateral, direct mail, websites, social media, content, in-clinic merchandising, and more.

The right candidate for the team would be a self-starting, strategic thinking, organized multitasker able to handle many diverse projects at once and meet tight deadlines. The right candidate will demonstrate creativity in problem solving, develop a broad set of marketing capabilities, have a knack for storytelling, and exhibit intense curiosity to learn, grow, and be a part of a stellar team.

This is a Hybrid role. Candidates must be open to working 2-3 days a week in the Optum Oregon market. Address – 1580 Valley River Dr. #190, Eugene OR 97401

Primary Responsibilities:

• Managing the end-to-end planning, execution, and evaluation of market-wide growth and retention marketing programs; identifying target audiences, leading positioning, and messaging, and determining marketing tactics and channels for the Optum Oregon market
• Align messaging, channel execution and optimization of marketing campaigns aimed at driving regional growth across patients (B2C), prospects, clinics, providers, and employer/broker audiences (B2B)
• Serve as a functional marketing POC for mergers and acquisition projects, developing strategies for new clinic launches based on analysis of target markets, local competitive pressures, and customer demographic targets
• Providing strategic marketing consultation and guidance to stakeholders such as operational leaders and growth team leads, using data to develop thoughtful business analyses to inform marketing recommendations
• Collaborate with regional growth, operations, compliance, and agencies to support provider campaign launches and build program advocacy through thought leadership, training, best practice sharing, and playbooks
• Analyze marketing campaign performance to inform future process and performance improvements – in close partnership with marketing operations, analytics, and CRM teammates
• Performs additional duties as assigned

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of experience in both digital (website, email, paid media) and direct marketing (print and collateral) planning, campaign development and project management in a cross-functional, enterprise environment
• 3+ years of experience developing strategic creative briefs
• Experience measuring, monitoring, and reporting on marketing performance and deriving insights – including campaign optimization, ROI and conversion analysis, A/B testing, segmentation analysis
• Experience in managing relationships with vendors, with brokers, payors, community partners, and with senior leaders and operators
• Experience and proficiency with customer segmentation and population targeting such as multicultural and senior segments
• Advanced competency in driving projects in a highly matrixed organization from inception, strategy development, execution to measurement
• Proven outstanding written and oral communication skills with the ability to communicate effectively and present information professionally across many different levels of stakeholders

Preferred Qualifications:

• Bachelor’s degree from a four-year college and/or a professional certification requiring formal education beyond a two-year college
• Healthcare marketing experience
• Experience in motivating and developing staff (engagement and readiness)
• Solid demonstrated expertise in both B2C and B2B marketing strategy
• Proven solid written and verbal communication and presentation skills
• Proven solid organizational, multi-tasking, problem solving, and follow-up skills
• Proven excellent interpersonal skills, service oriented, and culturally sensitive
• Proven creative and hands-on team player
• Proven flexible, comfortable with ambiguity, and adaptable to change

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.

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