The marketing specialist is responsible for supporting the system’s strategic plan to grow market share and increase brand loyalty by increasing awareness, consideration, and preference of the health system.
The marketing specialist also supports the strategic vision of clinical, operational, and marketing leadership for specified regions for the CHRISTUS system. The specialist is responsible for executing omnichannel marketing campaigns for specified regions, continuously driving increased return on investment, and reporting on the success of campaigns to system and Ministry executives.
Responsibilities:
Provide campaign management of system marketing campaigns for select regions and ministries
Create and implement campaign/initiative-specific integrated marketing plans that leverage the CRM and include lead and pipeline goals, target markets and audiences, digital assets (creative, content, etc.), performance evaluation, and optimization
Act independently, from ideation to optimization, on select regional marketing initiatives
Develop and continually monitor market and competitive analyses for assigned ministries
Contribute to ministry content development service line marketing campaigns, to achieve marketing goals and objectives
Responsible for the management, creation and implementation of optimization tactics based on diversified media mix, bidding, keyword research, ad copy a/b testing and landing page optimizations for high levels of conversion
Ensures project timelines are being met and that they incorporate appropriately with offline marketing efforts. Responsible for monitoring, tracking, assisting and providing routine updates on trends that impact overall business strategies
Help educate leadership and physicians on strategic marketing best practices
Seek to advance and personalize digital patient experiences with multi-touch marketing efforts and demonstrate clear ROI for B2C efforts and B2B efforts
Evaluate and demonstrate the business impact of ministry marketing programs through reports and dashboards including demand, qualified leads, conversions, and other relevant KPIs
Contribute to patient journey mapping and document patient paths to service/purchase for ministry and region. Proactively work with team members, leadership, key stakeholders and internal teams (such as IT) and vendors/partners to ensure all campaign activities are completed successfully, on time, and within campaign budgets.
Use data to optimize campaigns, identify and target best prospects and customers, and produce incremental revenue from current or inactive consumers.
Quantify initiatives and goals and demonstrate progress and successes of marketing efforts through the use of detailed ROI reports, value tracking, and digital analytics. Provide data reports and feedback for leadership to keep them abreast of progress and business value of marketing efforts.
Manage ministry special events which may include hosted opportunities that require planning and oversight, speech and talking point coordination and success measurement.
Ability to make effective presentations to various stakeholders including physicians and external constituents.
Highly organized and detail-oriented with excellent project management skills.
Excellent oral and written communication skills including creative approaches to internal and external marketing and communication platforms.