Marketing Specialist, Health Marketing & Experience

Job summary

Our Group Benefits Marketing team delivers innovative digital marketing solutions that promote differentiated health and wellness benefits, services and experiences. Our goal is to empower our customers to live better, healthier lives, and build strong, engaged organizations. Reporting to the Lead Marketing Owner, the Marketing Consultant, Health Marketing will develop marketing collateral and campaigns, support marketing operations, and execute on digital marketing strategies that engage our members and sponsors. We are looking for a marketer with a flexible mindset, desire to learn, and a thirst for continuous improvement to join our cross-functional Agile marketing go-to-market (GTM) squads. The ideal candidate is a self-starter with a diverse skillset who is ready to work collaboratively.

Key responsibilities:

• Delivering compelling marketing campaigns: You will be responsible for creating and executing impactful marketing campaigns that support the launch of new products and enhancements. Your goal will be to engage our target audience and drive awareness and adoption.
• Working on the Agile marketing squad:
  • You will actively collaborate with your squad to understand their needs and ensure alignment and timely delivery of projects
  • You will actively participate in retrospective meetings contributing to future improvements
  • You will actively collaborate with the Lead Marketing Owner and Agile Leads to find better ways of processing assignments
  • You will proactively identify potential bottlenecks or issues that could impact project timelines and escalate as appropriate to ensure continuous improvement
  • You will ensure, with your squad, the backlog is ready for the next sprint
  • You will present work in progress to stakeholders and respond to change to deliver value early and often
  • You will conduct testing and analyze data to enhance customer value and business outcomes
  • You will apply Manulife’s GenAI tools to amplify your work and find opportunities to work better, faster, easier
• Crafting positioning strategies: You will play a crucial role in developing positioning strategies that differentiate our products and services in the market. By effectively communicating our unique value proposition, you will contribute to brand-building efforts and drive customer loyalty.
• Providing support to sales and customer-facing teams: You will collaborate closely with sales and customer-facing teams to equip them with the necessary tools, training, and materials to effectively market our products and services. Your aim will be to empower them to effectively communicate the value of our offerings to customers.
• Collaborating with stakeholders: You will work closely with stakeholders across the business and other functions to align marketing efforts and achieve shared goals. By fostering strong relationships and collaboration, you will ensure that marketing initiatives are integrated and aligned with overall business objectives.
• Measuring campaign effectiveness: You will be responsible for measuring the success of marketing campaigns and reporting on their effectiveness. By analyzing data and insights, you will drive continuous improvement and make data-driven decisions to optimize future marketing efforts.

Key attributes for success

• Results-oriented and execution-focused within a fast-paced environment
• Strong project management skills with the ability to lead and execute initiatives
• An analytical mind that can measure and optimize the performance of marketing campaigns using data and insights
• Familiar with the latest digital marketing trends and technologies, such as AI tools
• Strong relationship management skills at all levels of the organization
• Self-starter, motivated, and critical thinker
• Roll-your-sleeves-up proactive
• Team player

Qualifications

• University or college degree in marketing, communications, media, or related field of study
• 5+ years of experience in a Marketing role
• Understanding of Agile values and principles (a huge advantage)
• Excellent writing skills with a strong ability to create, draft, and edit written marketing collateral that drives awareness, engagement and action
• Intermediate working knowledge of Microsoft Office applications, including but not limited to Outlook, Word, and Excel, Smartsheet, and Mural
• Data-oriented, with experience working within marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics)
• Process- and detail-oriented with a strong commitment to quality
• Solutions-focused mindset
• Group Benefits, health care or related industry experience highly valued
• French is an asset

What can we offer you?

• Competitive compensation
• Retirement Savings Accounts, including a RPP (Pension Plan), RRSP (Retirement Savings Plan), and TFSA (Tax Free Savings account)
• Manulife Share Ownership Program with employer matching
• Customizable benefits package including health, dental, vision, and 100% of mental health expenses
• Financial support for ongoing training, learning, and education
• Flexible work policies and strong work-life balance

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Referenced Salary Location

Montreal, Quebec

Working Arrangement

Hybrid

Salary range is expected to be between

$69,750.00 CAD – $116,250.00 CAD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.

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