Marketing Specialist: Fridley, MN

Agency

Plunkett’s Pest Control

Location

Fridley, MN, USA 55421

Job Category

Full time Positions

Salary

DOE

Last Date to Apply

01/04/2023

Website

https://www.applicantpro.com/j/2679681-261962

Description

Marketing Specialist

Plunkett’s Pest Control

You probably never thought about working for a pest control company; but it may just be everything you are looking for.

About Plunkett’s:

Plunkett’s is a solid, family-owned business established in 1915 – celebrating over 100 years of continued growth! Our service area covers 22 states with headquarters in Fridley, Minnesota. Our 580+ employees receive competitive wages and rewards, fantastic benefits, a company-sponsored retirement program, continuous training, and career development. If you are a high-performing, creative content-generating machine and love diving into the story that the data can tell us, this position could be for you!

Come join the Plunkett’s family!

Position Description:

This position will work alongside our Marketing Director, assisting in developing the marketing strategy while leading and executing the creation of content to support the strategy. The marketing specialist will review the data gathered to guide strategic decisions using the latest marketing automation tools. Your work will support us in growing residential and commercial sales, strengthening our company brand in the marketplace.

Essential Job Duties:

Create graphic designs, promotional materials, and other collateral as needed
Collaborate with team members and other departments to conceptualize and produce relevant content
Create and maintain content for websites (via in-house CMS, training provided)
Craft landing pages and forms to support lead generation and nurture efforts
Investigate the performance of the Company’s marketing campaigns and strategies through evaluating key performance metrics
Create goals and objectives to approach customers through appropriate marketing channels
Measure, report, and optimize paid marketing, social media initiatives, inbound, and other marketing based on defined KPIs for success
Review analytics of the website, social media, and various digital marketing channels
Support inbound and outbound marketing activities by displaying expertise in specific areas such as optimization and content
Assist with marketing plan execution and SEO strategy
Write and publish blogs and content for various digital outlets
Help with media buying and budget tracking
Manage social media accounts and community management
Research and develop how to market to audiences and creating new branding ideas
Cooperate with company management by performing any other duties as assigned
To perform this job successfully, an individual must be able to perform each essential duty effectively. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Plunkett’s is an equal opportunity employer and committed to hiring and retaining a workforce that reflects the diverse communities we serve.

EOE/Minorities/Females/Protected Vets/Disabilities/LGBT

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://www.applicantpro.com/j/2679681-261962

Qualifications

Minimum Requirements:

A Bachelor’s degree or higher in Marketing, Communications, comparable field or equivalent work experience.
5+ years’ work experience in multimedia design, Proficient in Adobe CS (InDesign, Photoshop Illustrator)
3+ years of experience in digital marketing
Excellent content writing skills
Digital Marketing/Marketing specialist Jack or Jill of all trades
Experience with current social media and managing social media posts
Proficient in Google Analytics and knowledge in Google Ad Words and SEO fundamentals
Experience with PPC and paid media
Experience with Google Sheets
Experience with Google My Business (Google Maps)
Experience analyzing marketing campaigns
Experience with website-builder platforms and content management systems (i.e., Squarespace, WIX)
Strong verbal, written, and interpersonal communication skills.
Manage multiple projects and tasks simultaneously, with extreme organizational skills, commitment to quality and attention to detail.
Ability to stay on task with projects that start and stop over time.
A will-do attitude – steps up to figure out what it takes to get the job done.
Calm under pressure – able to work effectively under the pressure of deadlines
Ability to work both independently (steer yourself) and as a team member, a self-starter
Must be vaccinated for COVID-19, become vaccinated, or qualify for an exemption

Preferred Requirements:

Previous experience with Slack (IM) and Basecamp (project mgmt.)
Proficiency in Microsoft Office Suite is highly desirable
Proficiency in MAC OS
Google Analytics certification preferred
Basic HTML and CSS Coding
Physical Demands and Work Environment

Communicates through telephone conversations, face-to-face interactions, texts and email
The ability to lift and carry up to 10lbs
Sitting for long periods of time; occasional bending, kneeling, stooping and crouching
Read printed materials and a computer screen
Stamina needed to maintain attention to detail despite interruptions
Must possess the mobility to work in a standard office setting and to use standard office equipment including a computer, keyboard, and telephone
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Contact Person

Danielle Henkel

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