Marketing Specialist for School

Marketing Responsible

The Marketing Responsible will join the English School Team at EF Education First in Ecuador. This role is suitable for someone with at least one year of experience in marketing or sales who is looking to further develop their skills and contribute to marketing campaigns. The Marketing Responsible will play a crucial role in ensuring that all campaigns planned with the ES Team reach the right audiences through the appropriate channels. They will also assist in developing and expanding marketing channels in Ecuador to increase market share. The successful candidate should have a basic understanding of social media and a willingness to acquire resources and to learn and grow in the field of marketing.

Responsibilities:

• Campaign Support:

Assist the ES team in coordinating the execution and delivery of marketing campaigns in Ecuador.

Help monitor campaign performance and provide input for optimization.

Contribute to the understanding of campaign reports and analysis.

• Audience Research:

Support the identification and understanding of target audiences for EF Education First’s English School in Ecuador.

Conduct basic market research to gather customer insights and preferences.

Assist in segmenting the target audience based on demographic and behavior factors.

• Channel Management:

Aid in the development and management of marketing channels in Ecuador, such as social media platforms, email marketing, and business development.

Assist in content creation for social media posts and newsletters.

• Ambassador Program Support:

Assist in engaging with EF Ecuador English School Ambassadors to encourage referrals and word-of-mouth marketing.

Support the Ambassador Program by providing resources and assistance to Ambassadors.

Help facilitate regular communication with Ambassadors and track their activities.

Requirements:

• Experience:

Minimum of one year of experience in marketing or sales is preferred.

Basic understanding of marketing principles and campaign coordination.

• Social Media Familiarity:

Familiarity with popular social media platforms and their basic functions.

Willingness to learn and improve social media skills.

• Market Awareness:

Interest in understanding the Ecuadorian market, consumer behavior, and cultural nuances.

Openness to conducting basic market research and gathering customer insights.

• Communication and Collaboration:

Strong written and verbal communication skills in Spanish and English.

Ability to collaborate effectively with team members and stakeholders.

• Analytical Skills:

Basic analytical skills to track and report campaign performance.

Willingness to learn data analysis tools and techniques.

• Proactive and Enthusiastic:

Proactive mindset with a desire to learn and grow in the field of marketing.

Enthusiasm for contributing to marketing initiatives and achieving results.

Note: This job profile is tailored specifically for the Marketing Responsible position at EF Ecuador English School in Ecuador. It is designed to provide an entry-level opportunity for someone with limited experience in marketing or sales. The actual job requirements and responsibilities may vary depending on the organization’s specific needs and the evolving nature of the marketing landscape.

About Us

We are travelers, innovators, doers, and entrepreneurs. We are open, collaborative, dedicated and passionate about our mission to open the world through education. We love to work, but never forget to have fun!

We are 46,500 staff, faculty, and teachers, working in 500 offices and schools across 54 countries. While we continue to grow, we strive to stay small to ensure agility, smart thinking, and a fun place to work. For the past 50 years, EF has grown to include a range of programs that give students of all ages the freedom and confidence to explore the world through language, travel, and education.

We commit to carbon offsetting, inclusion and belonging across races, ethnicity, gender identity, sexual orientation, age, and religion. To learn more about what global Impact means for us, please go to www.ef.com/impact.

Apply now and start contributing in being the change in Education Travel!

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