Marketing Specialist – Engineered Wood Products

Marketing Specialist – Engineered Wood Products-01020235

Description

The EWP Marketing Specialist is an integral member of the Wood Products Marketing Communications team and provides sales and marketing team support. This is a dynamic role that interfaces with wood product sales, marketing and communications. The primary focus for this role will be supporting the OSB business through measurable marketing promotions, campaigns and field sales support; leading the execution of business marketing plans; promoting and creating effective communications tools that drive engagement and targeted business results; as well as supporting promotion of new and existing products.

Key functions and responsibilities:

• Interface with sales and product marketing teams in developing and implementing marketing programs, materials and messages. Serve as point of contact with assigned business sales leaders and marketing leaders to advance business goals and implement marketing programs that meet/exceed sales and margin targets.
• Using outside vendors and internal resources, direct the production, design and dissemination of high-impact, persuasive messages and materials that advance business interests and goals through employee engagement and brand awareness, familiarity and favorability.
• Implement marketing and communication strategies and programs to meet business goals, sales objectives and marketing targets for new and existing products, including the promotional strategy, positioning and plan for each product/service
• Field Sales Specific:
• Execute and promote events, including trade shows, customer seminars, contractor days, and open houses
• Assist in the administration of customer programs and promotions
• Manage customizable marketing materials site, including adding new pieces, editing existing pieces, managing user accounts and promoting new available materials to the field
• Handle inquiries from sales, from the simple (“Where is that thing I need again?”) to the complex (“I need a custom promotion”)
• Create marketing material such as: print collateral, email marketing campaigns, regional materials (including customer flyers, promotions, ads and emails).

Qualifications

Essential Skills

• Self-directed with ability to work independently while still being highly collaborative
• Detail oriented with strong written and verbal communication skills
• Recognize problems, react quickly to issues, provide solutions, manage through complexity and enlist outside assistance when necessary
• Print design skills and/or a good eye and ability to work collaboratively with a designer
• Experience providing direct support to sales organization
• Excellent project management skills and ability to work under tight timelines across multiple projects
• Experience with email marketing and email marketing tools
• Understanding of business-to-business marketing strategy and experience implementing results-oriented tactics
• Experience with Adobe Creative Suite/Photoshop a plus

Requirements

• Four year college degree
• 1 – 3 years full-time marketing, sales or communications experience

About Wood Products:

We’ve been delivering quality building products and solutions to our customers for more than 100 years. From builders and dealers to specifiers and homeowners, we offer exceptional product performance and unparalleled support. For more than a century, we’ve been building our reputation as a leader in sustainable wood products.

About Weyerhaeuser

We sustainably manage forests and manufacture products that make the world a better place. We’re serious about safety, driven to achieve excellence, and proud of what we do. With multiple business lines in locations across North America, we offer a range of exciting career opportunities for smart, talented people who are passionate about making a difference. We know you have a choice in your career. We want you to choose us. 

Weyerhaeuser is an equal opportunity employer. We are committed to taking affirmative action to employ and advance in employment women, minorities, qualified individuals with disabilities and protected veterans.

Job

Customer Service, Design, Sales & Marketing

Primary Location

USA-WA-Seattle

Schedule

Full-time

Job Level

Individual Contributor

Job Type

Experienced

Shift

Day (1st)

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