Why join us?
Our purpose is to design for the good of humankind. It’s the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.
Job title: Marketing Specialist, DACH & FRANCE
Department: Marketing
Fluency in English & German mandatory
Job summary
To plan, develop and execute regional marketing activities which are aligned to the European marketing strategy with responsibility for the DACH & French markets as shown:
- Develop and manage a regional-specific marketing plan, targeted specifically at key markets and audiences in DACH & France, using knowledge of the specific regional audiences, channels, opportunities, and products.
- Deliver and execute marketing activity that is strategically aligned, on brand, on time, on budget and effective, meeting business needs to drive revenue growth and gain competitive advantage
- Manage marketing and design resources, activities and infrastructure to deliver the agreed regional marketing objectives
- Provide regional expertise and knowledge, specifically in strategically prioritised cities/countries/regions
Specific responsibilities
- Develop and implement a comprehensive marketing plan which clearly outlines the objectives, audience, scope, deliverables, schedule and budget and that is aligned with the overall European commercial strategy in support of prioritised markets and audiences within the DACH & France regions.
- Maintain the relevant elements of the marketing calendar and budget, ensuring that it is understood, adhered to, and delivered accordingly
- Oversee the development of briefs and allocation of tasks and responsibilities across regionally specific marketing campaigns, activities, and request for ad hoc support, so that our marketing and design resources are used efficiently and effectively.
- Liaise with colleagues in the wider European and Global Marketing team, to leverage assets and tools centrally, and represent the needs of the region so they are localised/edited where needed
- Collate metrics and other ways of tracking the overall effectiveness of regional marketing activity, with a particular focus on commercial impact, and analyse and report on the overall effectiveness of all activity
- Write reports and advise Senior Management as required
- Maintain and expand market knowledge and marketing knowledge
- Provide support to the wider business when required
Social Media
- Own contract organic social media strategy
- Manage MillerKnoll Europe social channels
o Plan & schedule posts
- Daily review of global calendar & schedule/edit relevant posts for Europe
- Monthly report
Budget
- Manage ‘DACH & France’ budgets on an ongoing basis.
- Quarterly forecasting
- Chasing up issues with local Finance supplier, as often marketing invoices are
incorrectly paid against Sales code
Websites
- Manage and co-ordinate Homepage updates for FR, DE regional sites
- Daily allocation of all inbound leads from website to Sales team via Salesforce
- Collect, manage and report on leads from Marketing activity (e.g., collect lead
forms at exhibitions/LinkedIn, add to salesforce, allocate to sales, report)
Marketing campaigns and projects
- Lead projects and campaigns
o Understand global campaign and apply/localise as needed
- Liaise with wider European teams to understand regional priorities.
- Set KPI’s
- Project Manage regional projects & campaigns
- Report results
PR
- Identify and manage regional PR opportunities (e.g. La Fabrique Spinoza)
- Brief regional Press Release to PR/editorial
Case Studies
- Identify/vet regionally relevant and strategically aligned case study opportunities
- Point of contact for customer
- Conduct Interview
Provide Support to Regional Sales
- Generate QR codes for product mock-ups.
- Respond to daily ad hoc questions
- Attend sales calls to better understand where/how to support.
Translations
- Proofread all online and print translations
- Provide regular feedback to the translation agency
Company requirements
Health & Safety; ensure that safe working practices are followed. Attend safety briefings, as requested. Take responsibility for your own and your co-workers safety in accordance with The Health & Safety at Work Act 1974, and The Management of Health and Safety at Work Regulation Compliance; ensure compliance with business systems, processes, certification schemes, regulations and legislation relevant to the scope of your role. Support internal quality controls and audits to demonstrate compliance.
Job holder requirements
Education and experience
Essential:
- Educated to degree level
- Marketing experience 5 years minimum
- Fluent English and German speaker
Preferred:
- Experience as a marketing specialist within a global organisation
- Commercial experience
- Other European languages spoken (French)
Competences
Essential:
- Strong project management skills – understanding the theories of project management and knowing how to use them efficiently
- Strong prioritisation skills – demonstrating the ability to decide which tasks are most important based on the size, scope and timeliness of each task.
- Strong Analytical skills – having the ability to deconstruct information into smaller categories in order to draw conclusions.
- Process oriented and driven
- Excellent and rigorous planner
- Strong communication skills – Written/Verbal
- Attentive to details, as well as the bigger picture
- Understanding of full marketing mix, with proven practical experience
- Commercial acumen, understanding of sales environment, processes and channels.
- Can prepare written information in a manner appropriate to purpose, situation and audience
- Can use Microsoft Office suite of tools
- Can organise own time and work activities
- Has experience in using digital marketing tools, such as Pardot
- Has experience in using SalesForce
Preferred:
- Presentations to small or large groups, internal / external
- Experience of B2B marketing and ideally channel marketing
- Has an understanding of Miller Knoll marketplace and customer base.
Characteristics
- Interpersonal skills across multiple project stakeholders
- Can manage many tasks simultaneously
- Is able to drive (internal / external) relationships forward smoothly.
- Sets personal goals and strives to achieve them
- Is highly collaborative with a low-noise approach to problem solving.
- Is thorough and accurate
- Follows through on commitments
- Goes beyond expectations
- Driven and enthusiastic
- Is interested in architecture, interior or industrial design or having relevant experience working in the architecture and design industry.
- Is able to travel 15% of the time.
Who We Hire?
Simply put, we hire everyone. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.
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