Marketing Specialist, Brand Marketing in New York, New York

Company Description Who we are: Informa is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide. Informa Markets is among the world’s top Exhibitions organizers, organizing events that enable buyers and sellers in specialist communities to meet face to face, build relationships and conduct business. Informa has a portfolio of more than 200 Exhibitions, serving a number of core verticals. Informa’s Fashion Portfolio is the leading producer of world-renowned fashion trade events, including MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC. We believe uniting the industry’s best talent and most dynamic events will translate into stronger events for buyers and brands and help us achieve our promise to the industry: to deliver superbly merchandised marketplaces, provide superior customer service, and ultimately present end consumers with the best apparel, footwear, accessories, and fashion products. Uniting the most influential fashion retail decision makers and the world’s top fashion brands, Informa Markets Fashion serves the $1 trillion+ global fashion industry through comprehensive marketplaces in New York, Las Vegas, Japan, as well as emerging regional markets domestically. Our events cover all major fashion categories from men’s, women’s, and children’s apparel, accessories, and footwear to manufacturing resources and service providers. Job Description The Brand Marketing Specialist is a highly motivated, creative individual with a passion for marketing. Reporting to the Senior Brand Marketing Manager, the Brand Marketing Specialist is responsible for supporting top funnel brand and content marketing campaign development and execution in support of Informa Markets Fashion’s Parent Brand and portfolio of Hero Brands, including flagship brands MAGIC, PROJECT, COTERIE and SOURCING at MAGIC. This role is key in leading the delivery and success of marketing initiatives and campaigns that generate awareness and position our Parent Brand and the Informa Markets Fashion portfolio of brands as go-to resources for the industry in order to reach new audiences, engage existing audiences, and drive revenue. The focus may vary on a daily basis — from developing strategic planning, to project management and execution of deliverables, to helping to create project/campaign reports. Role Accountability and Duties: Marketing Planning & Development: Develop year-round marketing plans aligned to overall portfolio business goals and objectives in conjunction with our wider marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. Support the planning and lead execution and reporting on top funnel brand and content / Insights marketing campaigns; Lead and oversee execution integrated marketing, communications, and lead generation campaigns through digital advertising, paid media and media partnerships, email, social media, and other tactics. Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more. Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and channels. Manage email and digital campaign calendar as well as pacing, reporting, surveying, and analytics for all campaigns and events. Oversee and execute the creation of marketing materials from concept to delivery and distribution; project manage internal team resources and external vendors (as needed) to deliver material within the marketing timeline. Provide support to Senior Brand Marketing Manager and other cross-functional marketing teams, including the Insights Content team, on additional/other initiatives and projects as needed Project Management & Reporting: Support brand marketing team and other cross functional marketing teams in ensuring that campaigns, projects, and initiatives are on schedule and on budget Provide budgetary support including billing, coding of invoices, reconciliation, purchase order creation, and tracking. Assist with onsite support during events including brand, manufacturer, sponsor, and retailer testimonial collection, exhibitor registration support, first-time exhibitor support, and VIP programs as needed Interpret and analyze marketing campaign results and data; develop recommended strategies, timelines, and tactics to further optimize marketing spend and campaign ROI. Support brand marketing team and other cross functional marketing teams in ensuring that campaigns, projects, and initiatives are on schedule and on budget Work with marketing managers, creative team, and brand teams on development and delivery of needed marketing materials; own delivery within calendar deadlinesQualifications What you bring to the team: 4+ years proven work experience within the marketing space Bachelor’s degree in Marketing or related field An entrepreneurial spirit and desire to take projects and run with them Exceptional written communication skills, with a demonstrated ability to apply those skills and knowledge across multiple marketing formats Creative, positive, high-energy attitude and a strong sense of urgency and teamwork Goal-oriented, self-motivated and adapts to changing situations and requirements Strong project management, multi-tasking, and prioritization skills and are able to function at a high performance level on a tight schedule Interest in fashion and retail industries, fashion experience and understanding of industry a plus Experience creating and executing marketing campaigns utilizing offline, online, content and social media marketing strategies Ability to analyze and interpret data and create reports used to provide insight to key stakeholders Proficiency in web content management platform, MS Office including Word, Excel, and PowerPoint is required. Experience using Salesforce and Eloqua.Additional Information We offer: Competitive Compensation Package Access to LinkedIn Learning and other development/training opportunities Health and Wellness Benefits (medical, dental, eye) 401K and Matching Employee Stock Purchase Program Generous PTO policy Work-life balance Additional discounts through various partnership The pay range for this position is $59,500 – $70,000 depending on experience. We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.Videos To Watchhttps://www.youtube.com/watch?v=Slge4D9KzNE Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, colour, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.