Marketing Specialist, Brand

Company Description

Canada Goose isn’t like anything else. We’ve built something great, something special – an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you’re part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere – to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.

Job Description

It’s an exciting time at Canada Goose, as we look to inspire and empower youth culture and lifestyle across all of our brand touchpoints. We as a company want to fuel a shared a passion for self-expression, create unrivaled lifestyle and brand experiences for our consumers and be at the heart of the cultural zeitgeist.

The Brand & Special Projects Marketing Specialist will help develop go-to-market strategies and execute key brand initiatives across all channels for Canada Goose’s brand partnerships, guest designers and collaborations. This exciting and fast-moving role relies on a keen understanding and genuine passion for culture and trends across multiple pillars (music, art, fashion, film, etc.) This position plays a fundamental role in the growth of both brand and special projects, ensuring our work is fresh, authentic, brave, yet true to core Canada Goose brand values and identity. The Brand & Special Projects Specialist will collaborate with and integrate external partners into campaign processes, while working cross-functionally with several internal teams including Design & Merchandising, Creative, Community and Commercial teams.

The Role:

• Execute and deliver on brand marketing projects, special projects, and collab partnership plans, reflective of brand strategy, including value proposition and integration options to be brought to market.
• Develop go-to-market sales plans, writing and delivering project briefs, brand campaign project management – on time and within budget constraints to ensure department and company goals are met.
• Support the Brand Manager in the development of brand marketing plans and campaigns
• Manage collaboration partnerships and special project programs by collaborating with partners and internal creative production for full funnel creative presentations
• Liaise with sample production and planning teams to procure photoshoot samples ahead of each campaign
• Maintain and manage timelines and budgets
• Provide post-project reporting and analysis on program successes and challenges as well as campaign ROI
• Ensure alignment across all platforms including .com and mobile, connecting the in-store and online brand stories to maintain the connection across platforms
• Manage Collabs & Special Projects go-to-market Calendar
• Proactively contribute creative marketing ideas for brand initiatives and special projects
• Analyze trends, business results and the competitive environment; identify consumer insights and translate insights into action

About You:

• University degree in business or marketing-related field is a plus
• 3-4 years of Marketing experience
• Brand Partnerships experience considered a strong asset
• Proven record of success in traditional and non-traditional marketing with measurable results
• Experience in the entertainment or apparel industry is a plus
• Strong analytical and project management skills
• Epic organizational skills with the ability to juggle multiple projects at once without breaking a sweat
• Be the source! Know the hype hunter and luxury consumer and understand their behaviors
• Have finger on the pulse of global trends in both luxury & fast fashion and have a strong passion for culture, sneaker and streetwear culture, popular culture, and women’s culture
• Think social first – Deep understanding of the Tik Tok/Instagram generation

#LI-Hybrid

Additional Information

All your information will be kept confidential according to EEO guidelines.

We believe in the power of inclusion and that our best work happens when people bring their authentic selves to work and are welcomed for exactly who they are. We embrace diversity in all its forms and definition and strive to remove barriers to create an inclusive culture and equitable workplace where everyone can live authentically, every day and in every situation.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.