Marketing Specialist

Job title: Marketing Specialist

Company: First Link Careers


Job description: At Opt Energy, we’re not just another energy provider – we’re a people-focused, innovation-driven company delivering clean, affordable electricity solutions to homes and businesses across Australia. Our commitment to transparency, value, and customer satisfaction sets us apart in a crowded market. As we continue to expand our national footprint, we’re looking for a Marketing Specialist to craft and execute brand strategies that engage audiences, generate leads, and reflect our vision for a smarter energy future.Your Role
You’ll work closely with the leadership and product teams to shape the brand voice, lead campaigns, and build meaningful engagement across digital and traditional channels.Position: Marketing Specialist
Employment type: Full-Time
Salary: $72,000 – $82,000 + Superannuation
Location: Port Melbourne, VIC 3207Key Responsibilities
– Plan and execute multi-channel marketing campaigns including digital, social, print, and outdoor
– Develop content strategies and write compelling copy for ads, blogs, social media, and newsletters
– Analyse market trends, customer insights, and competitor activities to inform strategy
– Manage and optimise Google Ads, Meta Business Suite, SEO/SEM, and email campaigns
– Oversee campaign performance reporting and conversion tracking using analytics tools
– Collaborate with designers, developers, and external agencies to bring creative concepts to life
– Coordinate B2B and B2C marketing strategies tailored to residential and commercial customers
– Support product launches, promotional events, and brand initiatives
– Maintain brand consistency across all platforms and materialsWhat You’ll Bring
– A degree in Marketing, Communications, or a related field
– Minimum 1-2 years’ experience in a marketing or digital media role
– Experience managing paid media (Google Ads, social) and CRM tools (e.g. Mailchimp, HubSpot)
– Strong copywriting and content development skills
– Familiarity with analytics platforms like Google Analytics, Meta Insights, or SEMrush
– A strategic mindset paired with hands-on campaign execution skills
– Ability to work both independently and collaboratively in a fast-paced environment
– Passion for sustainability or the energy sector is a bonusApply Now
If you’re a results-driven marketing professional ready to energise a brand that’s reshaping Australia’s energy landscape – Opt Energy wants to hear from you. Apply with your resume and cover letter, only shortlisted candidates will be selected.

Expected salary: $60001 – 80000 per year

Location: Port Melbourne, VIC

Job date: Thu, 26 Jun 2025 22:12:23 GMT

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