– Maintain social media posts/presence (both personally and by providing direction and management to Marketing assistant(s))
– Maintain website/home page updates, customer reviews/feedback/satisfaction
– Lead/utilize call-center affiliates to gain new customers from targeted industries
– Track marketing expenses/invoices
– Find appropriate platforms to advertise auctions of assets from numerous industries (primarily construction/industrial equipment, vehicles, and fabrication equipment)
– Perform (and first learn, if necessary) marketing metric analysis, find most optimal means of advertising per dollars spent
– Pay critical attention to key details and fine details
– Work with team members and yard staff to have advertising prepared as early and efficiently as possible
– Commission and refine advertising creatives, primarily in PDF format
– Maintain a consistent and positive brand identity, on the website home page, in all advertising and platforms, and in customer correspondence
– Must be highly organized to handle many different tasks/meetings of varying scales
– Innovate with new ideas (social media postings, advertising content creation, find new marketing platforms)
– (Preferred)Experience in (or desire to learn) video editing.
Job Types: Full-time, Permanent
Salary: From $50,000.00 per year
Benefits:
Schedule:
Supplemental pay types:
Ability to commute/relocate:
Experience:
Work Location: One location
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