Marketing Specialist

Company Generac Power Systems

Name Marketing Specialist

Req # 63923

Employment Type Full Time

Shift 1st

At Generac, our people help make the world safer, brighter, and more productive. We are united by our efforts to inspire change for a better world; impact our people and community; influence and achieve positive results; and innovate the industry. Our shared goals allow people with diverse backgrounds and points of view to work together, bringing our global customers peace of mind through reliable products and exceptional support.

The Marketing Specialist will partner with the Industrial Solutions Marketing leader to create and manage the language, programs and projects that enable the growth and sales of Generac’s Industrial Solutions products. 

Essential Duties and Responsibilities:

• Work with Industrial Solutions marketing leader to create and manage marketing plans
• Provide project management support to campaigns and projects related to product launches and events
• Tracks KPIs from digital and email marketing, webinars, and dealer acquisition team
• Review, write, edit, and design materials, including slide decks, brochures, and web content
• Maintains marketing asset updates available to the dealer through various portals and websites
• Coordinates sales channel communications and maintain dealer and distributors distribution lists

Minimal Qualifications:

• Bachelor’s degree in marketing, communications or related program or equivalent experience
• 5 years of experience in marketing roles with a focus on campaign management, digital marketing, content creation, and analytics.
• Proficient in Microsoft programs and Salesforce Marketing Cloud.
• Experience in B2B and B2C marketing.
• Proven track record of successfully managing marketing campaigns and achieving measurable results.

Physical demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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