Marketing Specialist

About City of Hope

City of Hope is an independent biomedical research and treatment organization for cancer, diabetes and other life-threatening diseases.

Founded in 1913, City of Hope is a leader in bone marrow transplantation and immunotherapy such as CAR T cell therapy. City of Hope’s translational research and personalized treatment protocols advance care throughout the world. Human synthetic insulin, monoclonal antibodies and numerous breakthrough cancer drugs are based on technology developed at the institution. AccessHope™, a subsidiary launched in 2019 serves employers and their health care partners by providing access to City of Hope’s specialized cancer expertise.

A National Cancer Institute-designated comprehensive cancer center and a founding member of the National Comprehensive Cancer Network, City of Hope is ranked among the nation’s “Best Hospitals” in cancer by U.S. News & World Report and received Magnet Recognition from the American Nurses Credentialing Center. Its main campus is located near Los Angeles, with additional locations throughout Southern California, Arizona, Illinois and Georgia. 

Job Description:

The Marketing Specialist is responsible for contributing to marketing projects, branding and community engagement at City of Hope Phoenix. The specialist will partner with the Marketing Manager in developing patient access plans, competitive landscapes, and consumer insights to develop hyper local marketing tactics to build trust and loyalty to increase patient access.

The Marketing Specialist will implement hospital and affiliate marketing tactics in collaboration with the Marketing Manager. The role oversees day-to-day deliverables as required and provides any necessary direction and resources to internal/external partners. The Marketing Specialist will be responsible for gathering information on the hospital level pertaining to new service line opportunities, technology advancements, growth initiatives, brand equity and awareness. The role will ensure project deliverables are met in a timely manner and conduct weekly project status meetings with the Marketing Manager.

The Marketing Specialist will collaborate with the Marketing Manager to assist in tracking expenses and assist in processing invoices to maintain the budget. This role will have direct oversight for community engagement events as it relates to Cancer Support Organizations (CSO) and existing employer partners working cross functionally with hospital teams to support the hospital and increase brand awareness within the community.

The Marketing Specialist is responsible for managing all regional and local marketing campaigns and projects, including brand, physician and clinical marketing, and partnerships with local/national Cancer Support Organizations for City of Hope Phoenix.

Job Qualifications

Bachelor’s degree required.

Master’s degree preferred.

3-5 years of Marketing or Communications or equivalent experience.

Mass Media knowledge – traditional and digital.

Experience working with a matric reporting organization.

Extensive writing and verbal communication skills.

Ability to write and speak in an active voice.

Ability to lead through influence.

Strong project management skills.

Must be able to communicate effectively with physicians, patients, employees, and the public to establish good working relationships with internal and external partners. Experience managing relationships with external partners.

Knowledge of concepts of marketing, social media, communications, and public relations. 

Knowledge of data analytics. 

Pay Range

$57,734.00 – $94,997.00

Placement within the identified pay range is based on individual and market factors including, but not limited to, experience, education, credentials (including licenses and certifications), geographic location, market competition, skill set (including market availability of required skills), assigned/anticipated job tasks, and level of responsibility. These factors are considered without regard to an individual’s status as a member of any protect group pursuant to federal, state, and/or local law.

City of Hope’s commitment to Diversity, Equity, and Inclusion

We believe diversity, equity and inclusion is key in serving our mission to provide compassionate patient care, drive innovative discovery, and advance vital education focused on eliminating cancer and diabetes in all of our communities. Our commitment to Diversity, Equity and Inclusion ensures we bring the full range of skills, perspectives, cultural backgrounds, and experiences to our work — and that our teams align with the people we serve in order to build trust and understanding. We are dedicated to fostering a community that embraces diversity – in ideas, backgrounds, and perspectives; this is reflected in our work and represented in our people.

Visit: Jobs.cancercenter.com to begin your journey.

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