Marketing Specialist

With a culture of recognition and reputation for excellence, ELS is the ideal organization in which to develop a long and successful career!

ELS is hiring for the position of Marketing Specialist in Grand Rapids, Michigan.

Company 

Founded in 1987, MHVillage/Datacomp is a subsidiary of ELS and a national leader in the manufactured housing industry based in Grand Rapids, Michigan Our business units include MHVillage.com, the largest online marketplace for manufactured housing with more than $3 billion in home sales and rental transactions annually; Datacomp Appraisal Systems, the nation’s leading provider of market-based manufactured home valuation and inspection services; Datacomp/JLT, the most trusted source for market data on the manufactured housing asset class; and the MHInsider magazine, the industry’s trade publication for manufactured housing professionals. 

Position 

Working in collaboration with internal departments and senior leadership, the Marketing Specialist contributes to the continued leadership and growth of MHVillage in the online advertising space and supports the needs of the marketing team as well as both internal and external clients. Under the direction of the Marketing Manager and Vice President–Marketing, you will work hands-on with several projects at a time and will be involved in assisting with the analysis, implementation and management of organic and paid search initiatives, traffic generation and conversion optimization, content strategy and development, e-mail marketing and social media campaigns, and other marketing projects as directed. 

The Marketing Specialist should have exceptional attention to detail, be pro-active, have a strong work ethic, good customer experience / people skills in line with our company’s core values, the ability to multi-task under ever-changing deadlines, and proven direct-response copywriting skills. 

Primary Responsibilities Include: 

Responsibilities and essential functions of this position include but are not limited to: 

• Assists with monitoring and evaluating search results and performance across the major search channels to maintain and improve organic rankings.
• Works with marketing and development team members to help create and manage landing pages, e-mail campaigns and lead generation programs.
• Analyzes consumer behavior and site analytics across the MHVillage network to help identify trends, insights and opportunities.
• Assists with analysis and recommendations on site structure, processes and content to ensure best practices and maximum ROI are consistently achieved.
• Contributes to content strategy by assisting with the development and coordination of blog posts, case studies, white papers, videos, webinars and other marketing deliverables.
• Assists with the day-to-day management of paid advertising campaigns on Google, Bing, Facebook, the MHVillage advertising network and other digital channels.
• Helps conduct A/B split testing to optimize landing pages, conversions, customer journey and lead generation.
• Assists with the coordination of trade shows, events and sponsorships, including displays, promotional items and marketing collateral.
• Works effectively with internal clients and other team members.
• Assists with social media marketing, website maintenance, and other digital marketing activities as directed.
• Researches and coordinates marketing services including pricing, suppliers, and production times for various marketing projects as needed.
• Maintains and prepares lists for direct mail and online advertising or e-mail campaigns.
• Offers input at marketing meetings and shares ideas and analytics-based insights.
• Communicates with senior team members to receive feedback.
• As one of the essential functions of this role, this position assists with the coordination of the organization’s promotional presence at industry events including display management, shipping, swag inventory management, staff registrations, travel arrangements, sponsorships and marketing collateral. This function also involves attending industry events and conferences to unpack, assemble, disassemble, pack and ship the organization’s trade show displays (moving around large event venues, lifting and moving items weighing up to 75 lbs), and works the organization’s booth to understand the needs of customers and prospects, and identify market opportunities.
• Miscellaneous responsibilities as requested by executive management and required by the business needs of the organization.

Successful candidates will produce work to the highest standards and are passionate about marketing, copywriting, social media, advertising and evolving technology. Communication is a big part of the job, so the Marketing Specialist must feel confident enough to contribute to the entire creative process. Keeping a finger on the pulse of current and competitive trends and going above and beyond is also necessary to be successful in this role. 

Required Qualifications: 

• Passionate about SEO/SEM, direct-response copywriting and the digital marketing field.
• Up-to-date knowledge of current trends and best practices.
• Minimum 1-2 years digital marketing experience, or equivalent combination of experience/education.
• Proficiency in MS Office and/or Google Apps, and e-mail marketing platforms like Klaviyo, MailChimp, etc.
• Working knowledge of HTML, CSS and JavaScript.
• Excellent analytical, organizational and problem-solving skills.
• Familiarity with Google Analytics or other comparable analytics tools.
• Proficiency in social media management platforms like Hootsuite, AgoraPulse, etc.
• Familiarity with Google, Bing, Facebook and other paid advertising channels and management tools.
• Familiarity with landing page and content management platforms such as Unbounce, ClickFunnels and WordPress.
• Some direct-response copywriting, design, and content creation capabilities.
• Desire to continually learn and innovate.
• Efficient, organized and able to work as a team and independently.
• The ability to see projects through from inception, production, and completion
• Proactive, self-starter capable of working independently to launch and advance projects, obtain required information, and meet project deadlines with a high degree of professionalism, quality assurance and attention-to-detail
• Ability to travel to the corporate office and industry conferences or events a few times annually for periods of 3-5 days; the ability to lift and move 75 lbs; and the ability to move about event venues, assemble trade show displays, work the organization’s trade show booth for extended periods of time, and interact with current and prospective customers to identify market opportunities are essential functions required of this role

From time to time, the Marketing Specialist may need to work hours that aren’t typical, so a flexible approach is needed to be a good fit for this position. 

Although this is a remote position, travel to the MHVillage office will be necessary from time-to-time. So, priority will be given to candidates located within a reasonable driving distance from Grand Rapids, Michigan. 

In return for your excellent skills and abilities, we offer a comprehensive benefits package including: medical, dental, and vision plans, a generous 401(k) employer match, and paid vacations, holidays, and sick time.

We invite you to visit our web site at www.equitylifestyleproperties.com for additional information regarding our exceptional resort communities.

As an Equal Opportunity Employer, we welcome and thank all applicants.

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