Marketing Specialist

Company Description

International SOS delivers customized medical and security risk management and wellbeing solutions to enable our clients to operate safely and effectively in environments far from home. 

Founded in 1984, we operate in 92 countries providing integrated medical solutions to organizations with international operations. Our innovative technology and medical and security expertise focus on prevention, offering real-time, actionable insights and on-the-ground quality delivery. We provide clinical services to include “hands on” direct care at over 800 sites around the world, many of which include inpatient clinical care capabilities. 

With 12,000 staff (including 5,200 medical and behavioral health providers) our services include the design, deployment, and operation of healthcare solutions including freestanding surgical facilities in remote and austere environments, telemedicine consultation through a wide range of virtual modalities, referrals to a global network of more than 100,000 vetted providers, and global aeromedical evacuation. Within our portfolio of companies, International SOS Government Medical Services (GMS), headquartered in Houston, Texas provides contracted healthcare support to Government defense and civil agencies and government contractors, including support to military exercises and operations, diplomatic missions, natural disasters, and refugee care. 

A. Overall Purpose Of The Job

• The Marketing Specialist supports the development and execution of the Government Medical Services (GMS) tactical marketing plans, business initiatives and special Group projects.
• The Marketing Specialist will help the business attain its new business, account extension, and retention targets. The Marketing Specialist will use best practices in campaign development, creative concepts development, marketing automation and analytics to help drive revenue & support the retention and extension targets of our regional clients.

B. Key Responsibilities

Delivery and day to day management of regional marketing plans

• Support the Marketing team by delivering on the marketing plans for New Business, Retention and Account Extension initiatives within Government Medical Services
• Assist with the deployment of marketing objectives and marketing plans for the organization across multiple platforms including GMS landing pages, email, social, google and display

Digital Marketing and Automation

• Assist with development and execution of lead generation, utilization and brand awareness digital campaigns and executing tactical tasks associated with custom landing pages, email campaigns and lead scoring rules
• Develop and implement initiatives to drive online lead generation and database growth
• Develop and execute marketing automation campaigns to nurture, score and qualify sales leads
• Conceptualise new ideas/channels, research new ideas/channels, evaluate their objective from a market and financial standpoint, and project manage digital initiatives

Analytics

• Perform regular tracking of marketing performance and integrate recommendations into the design phase as part of continuous improvement process
• Continually monitor, analyse and tune campaigns to maximise ROI
• Develop tools and reports to track progress on marketing activities as per marketing strategic plans
• Perform A/B tests to improve success and ROI on digital campaigns

C. Job Profile

Required Skills and Knowledge (Brief description of technical knowledge or skills needed to perform the job)

• Strong marketing experience, combining strategic marketing vision, technical expertise and design skills
• Highly analytical, with the ability to approach problems from a business perspective
• Ability to draw conclusions from data and make recommendations on maximising campaign ROI
• Capacity to exercise initiative
• Process oriented and results driven
• Experience working marketing automation system and Salesforce.com or similar CRM to capture, track and report on leads and sales opportunities
• Excellent computer skills including advanced knowledge of MS Office (Word, PowerPoint and advanced Excel).
• Team player with a strong customer focus orientation
• Ability to manage multiple projects simultaneously without compromising quality
• Ability to communicate clearly and effectively, both verbally and in writing
• High level of organizational skills, ability to prioritize and demonstrate flexibility in responding to a range of demands

Required Competencies (Critical behaviours necessary to successfully perform the job)

• Ability to multitask and handle complex work situations with the necessary skills and diplomacy to produce effective outcomes
• Ability to communicate clearly and effectively, both verbally and in writing
• Attention to detail
• High level planning and organisational skills
• Ability to prioritise and demonstrate flexibility in responding to a range of demands
• Capacity to exercise initiative
• Ability to perform under pressure

Required Work Experience (Brief description of the job-related experience needed to perform the job)

• At least 3 to 5 years of experience in a marketing role, preferably in a business to business environment
• Proven experience in a fast moving, global organization where a flexible, energetic approach is essential
• Proven experience in digital marketing and best practice knowledge

Required Qualifications (Brief description of the educational background needed to perform the job)

• Bachelors’ degree in communication or marketing (similar area of concentration)
• Qualification in marketing, communications, IT, media and/or related discipline

Travel / Rotation Requirements (Brief description of any travel or rotation requirements)

• On an as needs basis according to business needs.

International SOS Government Medical Services is an equal opportunity employer and does not discriminate against employees or job applicants on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws.

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