Marketing Specialist

The Company:

Excel Heating and Air Conditioning Systems has been servicing the HVAC community of Southern Ontario since 1992. Our customers in both residential and commercial segments have come to appreciate our excellence in service delivered by skilled technicians with the main goal of ensuring second to none customer service. We keep current with ever advancing products and respond to the differing and constantly changing needs in the HVAC industry. Our employees are among the best trained in the business. Not only are they licensed tradespeople, but they also regularly attend manufacturing courses to keep up to date with new technology.

The Job:

As the Marketing Specialist, you will support in the development of Excel’s brand and online presence, as well support recruitment marketing strategies by bringing modern marketing methods and tactics to the recruiting process to attract top talent in the market. Our team promotes a positive company image through consistency, quality, safety, and professionalism.

The Rewards

· Competitive wages

· Benefits package

· Paid vacation

· Ongoing training and professional development

· Part of a growing company with career advancement opportunities

· Company events

The Responsibilities:

· Use creative thinking and be a problem solver

· Understand and use recruitment marketing software, applicant tracking systems, and other innovative tech tools

· Implement marketing strategies and employer branding strategies to attract high-quality applicants

· Write and manage recruitment media campaigns and newsletters

· Track, measure, and report on all campaign results

· Oversee company’s website and make improvements as necessary

· Update and create engaging new job descriptions

· Identify the tactics and platforms that will be most effective in reaching a specified target audience

· Manage company’s social media platforms and make a reasonable number of posts to keep viewer engagement

· Strategize and implement tactics for building a talent pool

· Monitor Glassdoor and plan and execute activities for engaging employee reviews

· Plan and co-host recruitment events with hiring managers

· Design and order company merchandise, in line with the company’s brand

· Serve as a brand ambassador at various events, like career fairs

· Schedule weekly or monthly updates for company’s leadership about upcoming recruitment marketing initiatives and KPI’s

· Communicate regularly with hiring managers to get a clear view of company’s marketing and hiring needs, along with organizational goals

· Work closely with senior management to develop creative ways for addressing recruitment challenges

· Offer improvements for candidate experience and engagement including diversity and inclusion

The Requirements:

· Previous experience as a Recruitment Marketing Specialist, preferred

· Degree in Human resources, Marketing, or relevant field

· In-depth knowledge of employer branding strategies and recruitment marketing

· Excellent understanding of full-cycle recruitment and candidates selection methods

· Excellent communications and interpersonal skills

· Outstanding organizational and time management skills

· Potential to work hybrid

Job Type: Full-time

Schedule:

• Monday to Friday

Experience:

• marketing: 1 year (preferred)
• recruitment: 1 year (preferred)