MARKETING SPEC 3

Job Code and Payroll Title

007552 MARKETING SPEC 3

Job Summary

In collaboration with school leadership and partners, and under the direction of the communications manager, the marketing specialist will be responsible for developing and implementing innovative marketing campaigns to support the UCSF School of Nursing’s education, research and clinical enterprise and to promote brand awareness.

Primary responsibilities include:

• Conduct research to understand target audiences and ensure effective marketing strategies
• Develop brand-consistent, engaging marketing collateral to promote the school’s academic programs, the UCSF Leadership Institute, school services, and its research and clinical enterprise
• Launch, monitor and adjust advertising campaigns to deliver results within a predetermined, approved budget (includes Google Ads, social media ads and ads with professional nursing organizations)
• Build email marketing campaigns targeted at prospects using email marketing platforms or CRM software
• Promote recruitment events and information sessions in collaboration with the outreach and recruitment director
• Use additional marketing tactics including videos, graphics and Facebook Live/social media events to achieve goals
• Monitor key performance indicators to measure effectiveness, provide regular reports and make recommendations on adjusting marketing campaigns to optimize success
• Ensure all content and strategies align with UC and UCSF policies

The marketing specialist will have a strong understanding of current and emerging marketing trends and technologies. The individual will investigate and recommend new approaches for effective marketing to their supervisor and leadership, and implement them if approved.

The successful candidate values collaboration and has a proven track record for producing results. They exercise sound judgment and excellent interpersonal communications skills. Attention to detail, a high level of factual accuracy and the ability to successfully juggle multiple projects with varying deadlines is a must. A sense of humor is a plus.

The school’s Office of Communications is a small, nimble and highly collaborative team that partners across units and departments, and works closely with leadership, faculty, staff and students to achieve goals. The marketing specialist will collaborate with school leadership, the Office of Student Affairs, the outreach and recruitment director, the UCSF Leadership Institute, the Office of Research and other offices/units on marketing efforts.

To see the salary range for this position (we recommend that you make a note of the job code and use that to look up): TCS Non-Academic Titles Search (ucop.edu)

Please note: The compensation ranges listed online for roles not covered by a bargaining unit agreement are very wide, however a job offer will typically fall in the range of 80% – 120% of the established mid-point. An offer will take into consideration the experience of the final candidate AND the current salary level of individuals working at UCSF in a similar role.

For roles covered by a bargaining unit agreement, there will be specific rules about where a new hire would be placed on the range.

To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html

Organization

Campus

Req Number

75887BR

Job Title

Marketing Specialist

Employee Class

Career

Percentage

100%

Shift Length

8 Hours

Shift

Days

Bargaining Unit

99 – Policy-Covered (No Bargaining Unit)

Job Category

Administrative Support, Marketing / Communications

Required Qualifications

Thorough knowledge of the campus and / or medical center, including its achievements, mission, vision, goals, objectives and infrastructure. Thorough knowledge of the campus and / or medical center products and services. Thorough analytical and written communication skills. Thorough knowledge of marketing mediums and funding sources. Thorough knowledge of communication principles, media, and marketing techniques. Strong project management skills. Strong interpersonal communication and political acumen skills. Strong skills in event and media activities management. Skill in mentoring less experienced staff.

Preferred Qualifications

• Thorough knowledge of the campus and / or medical center, including its achievements, mission, vision, goals, objectives and infrastructure.
• Thorough knowledge of the campus and / or medical center products and services.
• Strong skills in event and media activities management.
• Skill in mentoring less experienced staff.
• Basic HTML knowledge

Position Type

Full Time

Department Name

DO Admin Operations

Equal Employment Opportunity

The University of California San Francisco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Department Description

The UCSF School of Nursing fosters excellence, diversity and innovation. It consistently ranks among the top schools in the nation for its academic programming and the amount of NIH funding it secures to conduct innovative research that improves health and health care.

The UCSF School of Nursing Dean’s Office provides leadership and support to four academic departments and an organized research unit, on top of providing support to students, faculty and staff. The Office of Communications is a highly collaborative team that is responsible for school-wide strategic communications for internal and external audiences.

About UCSF

The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. It is the only campus in the 10-campus UC system dedicated exclusively to the health sciences. We bring together the world’s leading experts in nearly every area of health. We are home to five Nobel laureates who have advanced the understanding of cancer, neurodegenerative diseases, aging and stem cells.

Pride Values

UCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence – also known as our PRIDE values.

In addition to our PRIDE values, UCSF is committed to equity – both in how we deliver care as well as our workforce. We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care. Additional information about UCSF is available at diversity.ucsf.edu

Join us to find a rewarding career contributing to improving healthcare worldwide.

Location

Flexible (combination of onsite and remote work), Mission Bay (SF), Parnassus Heights (SF)

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