Marketing Science Lead – Measurement & Attribution

At Vio.com, we believe travel should be effortless, inspiring, and fair. As one of the world’s fastest-growing travel tech platforms, we help millions of users compare prices across 100+ booking sites to find the perfect stay at the best price, globally. Operating in over 100 markets, we are on a mission to reshape the way people discover and book accommodation through technology, transparency, and trust.
As our Marketing Science Lead – Measurement & Attribution, you’ll architect and implement Vio.com’s unified measurement framework during a critical growth phase. You’ll build the scientific foundation that enables precise budget allocation and marketing optimisation across our global, multi-channel ecosystem. You’ll be responsible for designing and executing a comprehensive attribution and incrementality framework and operate at the intersection of statistical modelling, experimental design, and marketing science, creating the single source of truth for marketing performance measurement.

This role is ideal for a measurement scientist ready to solve complex attribution challenges and build scalable measurement foundations for a fast-scaling global travel brand.

 

What you will do:

• Design and implement a unified Multi-Touch Attribution (MTA) and incrementality framework including holdout experiments and geo-based tests
• Implement Marketing Mix Modelling (MMM) approaches to understand channel interactions
• Run systematic experiments to calibrate attribution models and validate measurement accuracy
• Build experimental frameworks that enable continuous testing and learning across marketing channels
• Design frameworks to measure view-through conversions and assisted conversions across the customer journey and account for all touchpoints in the conversion path
• Develop infrastructure to ensure clean, reliable data feeds for attribution analysis
• Develop actionable insights that directly inform budget allocation decisions across the marketing funnel

   

Who you are:

• 6+ years building attribution and measurement frameworks for fast-scaling consumer tech, travel, or e-commerce companies at significant scale
• Expert-level proficiency in Multi-Touch Attribution (MTA) methodologies and implementation
• Deep experience with Marketing Mix Modelling (MMM)
• Strong background in experimental design and executing lift experiments, holdout tests, and geo-based experiments
• Experience building post-view attribution infrastructure and impression-based measurement systems
• Strong understanding of digital marketing channels, attribution challenges, and measurement limitations
• Experience leading measurement teams or training analysts on attribution methodologies

   

Why join us now?

• We are one of the most innovative and fastest-growing accommodation booking platforms in the world today, having grown our bookings 30x between 2017 and 2024, and catering to the needs of over 100 million unique visitors worldwide each year. We do that by harnessing the power of advanced algorithms and an innovative suite of power features, and managed to overcome the corona crisis remarkably fast;
• The mobile applications (iOS and Android) we launched in 2023 are already a big success, reaching 2.5 million installs with great customer reviews, as we are beginning to build Vio.com as the brand for value-seeking travellers worldwide;
• We are a passionate and diverse team of tech enthusiasts and creatives with a commitment and focus on the traveler above all else – and it shows in our industry-leading TrustPilot score;
• We place huge importance on rewarding our employees for the value they generate by giving Stock Appreciation Rights to all employees.

 

Do you want to know if Vio.com is the right place for you? Find out by reading about the attitude that thrives at Vio.com.

What we offer:

• Plenty of chances to learn and grow within an open, diverse culture which promotes knowledge sharing, trust and transparency;
• A great compensation package, perks and benefits (including significant stock appreciation rights);
• Flexible time off (take as many holidays as you need) and a chance to work remotely;
• You will be part of a highly international team that enjoys working, eating and playing together in one of the best office locations in Amsterdam;
• We value good food and offer catered lunches from various cuisines, great coffee, ice-cream in the fridge and the occasional barbecue in our garden;
• We enjoy getting together to celebrate our wins with company events in Amsterdam and abroad;
• A budget for your dream home office;
• Access to free mental health support via OpenUp.

 

Please note: Although this role is remote, we are only considering candidates based in X timezone to optimise team and work alignment

Blog posts worth reading: 

• Our hiring process
• How we survived the Covid Crises as a Travel Startup
• Why we offer Share Appreciation Rights
• Our Rebrand

 

Follow us on Instagram to see what life at Vio.com looks like!