Marketing Program Specialist – Spectrum Reach

Spectrum Reach (www.spectrumreach.com) helps local businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms. Spectrum Reach operates in multiple states and local markets that can reach over 27 million households by creating scalable advertising and marketing services driven by data insights and award-winning creative services.

At Spectrum Reach we offer a hybrid work arrangement for most roles.

SUMMARY

This position will nurture relationships with and generate content for customers and prospects through our CRM systems. This role will also assist in driving lead database growth of Spectrum Reach by driving efficiencies of external communications across the enterprise. Supports the External Communications Manager. 

MAJOR DUTIES AND RESPONSIBILITIES

• Contribute to database marketing & lead generation best practices and trends as well as provide insights to achieve business objectives.
• Monitor conversion rates and make appropriate, incremental adjustments to improve results and optimize engagement
• Analyze, support and execute current lead generation process.Use agreed targeting criteria to manage list-building and segmentation models
• Set up and testing of automations and segmentations in the marketing automation platformGather data, perform analysis, and make recommendations based on those results.
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels including online, social media and email.
• Think strategically to identify categories of content that can be developed to grow our business, achieve client-centric goals and retain existing clients.
• Stay abreast of competitive trends and messages as well as break-through and innovative direct marketing practices (i.e. Webinars, videos, etc.)
• Extremely resourceful to leverage assets both internally and externally to drive business performance.
• Identify and manage vendor partnerships as required.
• Other duties as assigned

REQUIRED QUALIFICATIONS

• 2-5 years of marketing experience with brand management background preferredProficiency in a marketing automation platform is preferred.
• Proficiency in Microsoft Office suite, especially Excel.
• Ideal candidate has B2B marketing experience specifically with lead generation and email-marketing.
• Strong communication and collaboration skills
• Ability to prioritize multiple projects and work in a fast paced environment with tight deadlines
• Experience and comprehensive understanding of the campaigns leveraging paid media, social media and lead generation.
• Demonstrated track record of translating and analyzing data trends and insights into compelling strategies

EDUCATION

BA/BS in Communications, Marketing or related field preferred.

RELATED WORK EXPERIENCE

• 3+ years’ experience in marketing preferred.

PREFERRED QUALIFICATIONS

• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Action-oriented and results focused; loving what you do directly impacts achieving client’s goals and sales goalsAbility to influence without authority across functions and business groups
• Creative problem-solver; ability to navigate obstacles and find new solutions
• Ability to work with a high level of autonomy, self-directed and motivated
• Understanding of goals, objectives and cross functional teams
• Experience and comprehensive understanding of the campaigns leveraging paid media, social media and Lead Generation
• Knowledgeable and interested in digital technology and media – ability to understand digital technological features and clearly communicate consumer benefits
• Creative writing skills

MDA330 2023-24187 2023

Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 101,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.

Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.

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