Marketing Program Manager

SMS is part of the Alliant family of companies. SMS is a full-service insurance marketing organization (IMO) dedicated to helping independent insurance agents leverage time, make more money, and put their business in a position of distinction. With products and agents in all 50 states, SMS offers the industry’s most complete IMO experience. We support every facet of an agent’s business, from our comprehensive senior product portfolio to our technology, services, and marketing programs.

More information is available on the company’s website at: www.seniormarketsales.com 

SUMMARY 

The Marketing Program Manager is responsible for managing corporate marketing programs and initiatives and supporting the marketing efforts of the branches and advisors in the field. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Managing Lead & Marketing Programs: Managing lead systems and marketing programs that enable the advisors in the field to prospect and generate client leads. Maintain relationships with program vendors. Perform market research to understand available lead and marketing programs and vendors. Train the field including Managing Directors, office staff and advisors on marketing programs. Regularly report program effectiveness to management.
• Coordinating Marketing Initiatives: Work with management to understand marketing initiatives, craft and implement project plans, and execute to completion. Manage internal and external marketing communications. Manage internal and external sales, marketing and brand collateral. Accountable for processes and procedures related to marketing, including compliance approvals, working with other departments, invoices and expense management and maintaining project road map.
• Field Support: Train advisors in the field on lead and marketing programs. Onboard new advisors. Work with Managing Directors and advisors to understand and support their marketing strategies.
• Personnel Management/Supervision: Direct supervision of designated Creative and Communication Department employees and other designated employees; Supervisory responsibilities include: hiring/terminating, disciplinary actions, assigning/checking work, plan/appraise job performance measurements, performance reviews, compensation recommendations, new hire orientation and training; Provide policy and operational leadership.
• General Management: Work collaboratively with fellow senior staff to advance the values and mission of Senior Market Sales by participating in and attending management and administration meetings; provide strategic, policy and operational leadership.
• Special Projects: Work collaboratively with fellow staff to advance the values and mission of Senior Market Sales by serving on relevant internal and external committees; Assists with special projects/assignments as requested by members of management.
• Perform all duties in accordance with all company policies and procedures, and all federal, state and local laws, wherein the Company operates.
• Performs other duties as assigned

QUALIFICATIONS 

EDUCATION / EXPERIENCE 

Bachelor’s Degree Business or marketing related field 

Five (5) or more years Marketing related field or relevant insurance industry experience 

Strong knowledge of marketing strategies/tactics and strong customer service skills 

Sales and project management experience a plus 

Strong verbal and written proficiencies of the English language 

Bilingual (Spanish and English) 

SKILLS 

Knowledge of insurance services industries. 

Knowledge of the general industry procedures, practices and terminology. 

Knowledge of accounting and budgeting principles and procedures. 

Knowledge of general office forms, processes and procedures. 

Knowledge of program and project management including outcomes, quality assurance, and satisfaction measurement and interpretation. 

Knowledge of supervisory techniques to accomplish instruction, motivation and training of personnel. 

Skill to supervise, motivate and train. 

Skill in negotiating and problem solving to resolve internal and external conflicts. 

Skill in developing effective communication materials. 

Skill in the use of office equipment including computer, fax, printer, telephone system, etc. 

Skill in the use of time management, organizational leadership and supervisory skills. 

Skill in maintaining effective working relationships with other management members, employees and the general public. 

Proficient computer skills (Microsoft/Word, Excel and PowerPoint software preferred). 

Ability to analyze and accurately interpret budgets, financial reports and statistical data. 

Ability to communicate effectively, both orally and in writing, in a constructive manner. 

Ability to approach and communicate with a wide range of personalities in a professional and courteous manner. 

Ability to be patient under frustrating circumstances and demonstrate controlled emotional affect in difficult situations. 

Ability to engage in effective interpersonal interaction, verbal communication and written communication. 

Ability to maintain a high level of organization and attention to detail while remaining flexible and responsive when faced with multiple urgent requests. 

Ability to read, write and communicate English effectively. 

Ability to work independently, exercise independent judgment, make and execute decisions. 

Ability to demonstrate organizational leadership qualities and develop and foster trusting relationships. 

Ability to maintain a flexible work schedule to include evening and weekend hours as needed. 

Ability to maintain all company policies, including all confidentiality and safety policies. 

Ability to actively contribute to team effort. 

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“Successful people do those things that failures refuse to do.”

Equal Opportunity Employer; SMS participates in the E-Verify system.

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