Marketing Operations Manager (remote)

Overview

We are seeking a Marketing Operations Manager (Remote) to join our growing team!

Position Overview

Community Brands is a growing company, and we’re in need of a Manager of Marketing Operations. You’ll lead the marketing operations team and play a vital role in the administration and enablement of marketing automation and demand generation systems. The leader in this role will work closely with and support executives, sales and marketing leaders, and sales and marketing team members throughout the company. We’ve recently made acquisitions in several areas of our business, and your leadership will help ensure the company has effective marketing data, systems, and processes. This role reports to the Director of Marketing, Demand Generation and Operations.

Responsibilities & Qualifications

Position Summary

In this role, you’ll manage a variety of marketing automation and operations activities for the organization. This vital role will be focused on team alignment through marketing tech administration, process definition & refinement, team training, reporting, and database management.

The position is ideally suited for candidates who have broad marketing and operations experience at B2B software and tech firms. The individual in this role should be decision-driven with numbers, data-driven with metrics, and date-driven with calendars. We operate in a fun, fast-paced, diverse work environment, and there are many opportunities to grow your career within the company.

The marketing operations leadership role is significant, and you’ll get support from your leaders and peers in the demand generation and sales operations areas as you get going in the role.

A Day in the Life

Functional responsibilities:

• Oversees administration of marketing automation systems and other shared marketing tools; makes strategic recommendations about the marketing tech stack used in the company.
• Defines key processes for lead generation workflows, lead scoring, data normalization, reporting, and email marketing; ensures processes are implemented consistently across teams.
• Works jointly with the sales operations team to ensure proper integration between HubSpot (and other automation systems) and Salesforce.
• Manages centralized email marketing campaign calendar and meeting schedule to coordinate activities across teams and ensure customer audiences are not receiving too many emails.
• Provides strategic go-to-market experience, best practices, and training resources to demand generation teams to help them build, test, send, and monitor automation programs in HubSpot.
• Evaluates and interprets data to identify trends that suggest new opportunities or challenges; uses data to set and track actionable tactics, goals, metrics, and/or KPIs.
• Helps on-board newly-acquired companies with marketing operations systems and processes.
• Leads ad hoc analyses, projects, and requests; serves as marketing operations expert to each division; is an escalation or resolution point for process and/or system issues.
• May negotiate and manage commercial agreements/relationships with vendors.

Leadership responsibilities:

• Supports, coaches, and develops employees for functional skills and leadership competencies.
• Helps employees create tailored development and performance plans; encourages employees to own their plans and provides them with the guidance and resources they need to succeed.
• Coordinates with peers and company leaders in an agile, objective, and collaborative manner; ability to both influence and compromise; higher degrees of emotional intelligence.

We are looking for someone who brings

Education:

• Bachelor’s degree in Marketing, Advertising, Communications, Technology, Journalism, Statistics or similar area of study preferred or commensurate experience.
• Additional credentialing or certification in demand generation systems or product management is a plus.

Skills/Experience: 

• 3+ years of experience building and deploying digital marketing campaigns.
• Experience with HubSpot required.
• Experience with Salesforce strongly preferred.
• 3+ years experience B2B marketing, preferably for a SaaS/Tech company
• Data-driven mindset; you should be comfortable working in a variety of BI and spreadsheet tools to manipulate data, measure campaign effectiveness, and make data-based decisions
• Self-driven desire to learn, research and test new opportunities within the growing digital landscape
• Problem-solving skills; ability to adapt to new technologies
• Ability to foster collaborative relationships with other cross-functional teams.
• Strong ability to navigate ambiguity and manage competing priorities
• Excellent written, oral and presentation abilities – must be able to communicate complex ideas in both technical and user-friendly language.

The salary range for this position is between $75,000 – $85,000 a year, depending on experience.

Total Rewards

Accommodations

Community Brands welcomes and encourages applications from people with disabilities. Reasonable accommodations are available, on request, for candidates taking part in all aspects of the selection process.

About Us

Community Brands – leveling the playing field between for-profits and purpose-driven organizations

Community Brands provides a connected network of solutions that enable mission-driven organizations to thrive. Our software powers non-profits, associations, and K-12 schools to engage the people they serve through programs and events, raise funds to enable their mission, and manage their financials and operations. Our family of brands are bound by a common purpose to serve the organizations that make our communities a better place to live. With over 1,600 employees in the US, Canada, UK, Australia, India, and the Philippines, we know that our success is driven entirely by the people of Community Brands. Through professional opportunity, we strive to give each person a clear path to success and personal growth. We embrace diversity and believe that our differences in experience and perspective are the key to our sustained success.

Why work here?

Good People, Doing Good Things: Employees at Community Brands are techies and volunteers who strive to make the Company a great place to work. We dream big and are motivated to help our customers use the technology we create to improve the world around us.

• Medical, Dental & Vision Benefits
• 401(k) Savings Plan & Company Match
• Flexible Planned Paid Time Off
• Generous Sick Leave
• Casual Environment
• Purpose-Driven Culture
• Work-Life Balance
• Passionate About Community Involvement
• Company Paid Parental Leave
• Company Paid Short Term Disability
• Remote Flexibility

Community Brands actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be, which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

All persons hired will be required to verify identity and eligibility to work in the United States (without sponsorship) and to complete the required employment eligibility verification form upon hire.

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