About Bazaarvoice
At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.
The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It’s a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn’t attract new consumers, convert them, or earn their long-term loyalty.
Our brand promise : closing the gap between brands and consumers.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.
It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, and the UK! At Bazaarvoice, one of our core values is “Innovation over Imitation.” We are seeking a skilled and experienced leader to join our company as Marketing Operations Director.
Reporting to the Vice President, Revenue Operations, you will spearhead Marketing operations strategy and execution, with responsibility for connecting Marketing processes, data, and systems to boost alignment, and gain efficiencies in collaboration with Marketing, Sales, and Client (Customer) Success.
You will bring best practices, with a customer-first mindset, to team up across “RevOps” to provide the highest level of service and partnership with the global Marketing organization.
From systems and process, to analytics and campaign effectiveness measurement, you have a passion for uncovering insights and making recommendations.
This individual is a student of their craft, who stays up to date on the latest market trends and approaches, from multi-touch attribution to opportunities to leverage AI. Supporting stories and ideas with data, the Marketing Operations Director brings experience with analytics and systems to support the team in making smarter decisions.
The ideal candidate is also transparent and adaptable, with a sharp focus on developing teams while taking time to learn and work together to tackle opportunities for change and growth in a fast-moving environment.
Primary Duties of the Role:
- Drive global strategy and implementation of consistent marketing processes, analytics, reporting and technology to support and optimize demand generation
- Align plans and execution across the marketing ecosystem, including Demand Generation, IT, Sales, and Sales Operations
- Oversee strategy, execution, and operation of lead flow processes, governance, and programs between Marketo and Salesforce.com, including lead scoring and development SLAs to drive funnel efficiency
- Lead the transition from CRM and spreadsheet reporting to BI platform with visualizations to analyze and measure marketing performance across web, search, social, email, events, and more
- Spearhead the modernization to multi-touch attribution from sourced/influenced
- Work directly with CMO and Marketing leadership to find solutions to challenges as they arise, in planned and ad-hoc discovery, from budgeting and planning to modelling and analysis
- Serve as business owner to leverage and evolve Marketing Automation, Campaign Management, Lead Routing, Data Analysis, and other key apps tools in the MarTech stack
- Partner with Sales Operations to ensure the lead to revenue framework between inbound/outbound leads, sales qualification, and opportunity management is seamless, accountable, and measurable
- Provide strategic and tactical oversight of MarTech strategy and the interactions with other integrated systems such as predictive scoring technologies, attribution modelling, predictive content, external lead sources and more
- Own and coordinate quarterly pipeline council to identify trends and opportunities that drive pipeline generation to the Seller level
- Maintain data within marketing systems focused on process management, lead and contact enrichment, data hygiene, data governance, and quality
Skills and Experience Necessary for the Role:
- Focuses on customers first, both internal and external
- Brings an attitude of winning
- Leans to solve challenges, with flexibility and creativity.
- Leads by example
- Embraces and seeks innovation, taking calculated risks
- Builds collaborative relationships up, down, and across the organization
- Is optimistic and flexible, with a passion for solving challenges with creative and collaborative solutions
- 3+ years leading Marketing Operations teams and team members, and the ability to lead through influence across the organization
- 6+ years in roles of increasing responsibility within B2B Marketing Operations, with demonstrated results in process improvement, data analysis, technology implementation, management, and optimization
- 4+ years in B2B SaaS, with a proven track record of building global lead processes for high-performing demand generation programs
- 3+ years analytics experience as a hands-on builder, and as a leader, in reporting and dashboard environments, from pre-MQL to pipeline (i.e. Tableau, PowerBI, Google Analytics, etc.)
- Proven track record of uncovering insights and turning them into and action
- Highly analytical, with the ability to “dive deep” as needed to improve performance and outcomes
#LI-Hybrid
#LI-MH1
Why join Bazaarvoice?
Customer is key
We see our own success through our customers’ outcomes.
We approach every situation with a customer first mindset.
Transparency & Integrity Builds Trust
We believe in the power of authentic feedback because it’s in our DNA.
We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
Passionate Pursuit of Performance
Our energy is contagious, because we hire for passion, drive & curiosity.
We love what we do, and because we’re laser focused on our mission.
Innovation over Imitation
We seek to innovate as we are not content with the status quo.
We embrace agility and experimentation as an advantage.
Stronger Together
We bring our whole selves to the mission and find value in diverse perspectives.
We champion what’s best for Bazaarvoice before individuals or teams.
As a stronger company we build a stronger community.
Commitment to diversity and inclusion
Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.