MARKETING MGR 2

Job Code and Payroll Title

000472 MARKETING MGR 2

Job Summary

The Director of Marketing Technology and Operations services as a key member of the forward thinking UCSF Health senior marketing leadership team. This position will play a pivotal role in shaping and executing our marketing technology roadmap, fostering innovation, and driving the integration of cutting-edge technologies to optimize our marketing efforts. Essential to the success of this role is close collaboration and leadership of cross-functional teams, including Marketing, IT, Data Analytics, and Clinical teams, to create and implement transformative marketing initiatives that enhance our brand, engage our audiences, and drive business growth. A deep understanding of marketing technologies, data analytics, and process optimization are required to support the integration of technology and data-driven insights to enhance efficiency, effectiveness, and impact.

To see the salary range for this position (we recommend that you make a note of the job code and use that to look up): TCS Non-Academic Titles Search (ucop.edu)

Please note: The compensation ranges listed online for roles not covered by a bargaining unit agreement are very wide, however a job offer will typically fall in the range of 80% – 120% of the established mid-point. An offer will take into consideration the experience of the final candidate AND the current salary level of individuals working at UCSF in a similar role.

For roles covered by a bargaining unit agreement, there will be specific rules about where a new hire would be placed on the range.

To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html

Organization

Health

Req Number

74802BR

Job Title

Director of Marketing Technology and Operations

Employee Class

Career

Percentage

100%

Shift Length

8 Hours

Shift

Days

Additional Shift Details

Monday – Friday, 8 a.m. – 5 p.m.

Bargaining Unit

99 – Policy-Covered (No Bargaining Unit)

Job Category

Executive, Marketing / Communications, Professional and Managerial, Supervisory / Management

Required Qualifications

• Bachelor’s degree in related area and / or equivalent experience / training
• 8-10 years’ experience in digital marketing or marketing operations positions, including experience with marketing technology strategy and implementation
• 7 years’ management experience, including selection, training, evaluating and mentoring staff
• 5 years’ experience in developing, tracking and reporting on key performance indicators
• Experience in or working knowledge of customer lifecycle strategies and management
• Thorough knowledge of current and emerging marketing trends and best practices, including new and emerging strategies and technologies
• Demonstrated project management skills and the ability to manage multiple large scale initiatives simultaneously
• Proven track record of successfully implementing and managing marketing automation platforms, CRM systems (Salesforce Cloud product suite), and analytics tools
• In-depth knowledge of healthcare industry regulations, compliance and data security standards and evolving landscape
• Strong analytics skills and experience with ability to interpret complex data and provide actionable insights and reporting
• Proficiency in understanding of data models, storage platforms and processes; omnichannel and multi-touch marketing attribution methods
• Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels
• Strategic thinker with the ability to translate business objectives into effective marketing technology solutions
• Excellent leadership and team management skills, with a passion for mentoring and developing talent
• Creative problem solver with a strategic mindset and a results-oriented approach. Req
• Strong skills in strategic planning, effectively organizing resources and setting and establishing priorities

Preferred Qualifications

• Master’s degree in business administration, information technology, marketing, health administration or related field
• Health care experience strongly preferred
• Experience with leading/participating in platform integrations is preferred
• Familiarity with SQL is preferred

Position Type

Full Time

Department Name

Marketing

Equal Employment Opportunity

The University of California San Francisco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Department Description

UCSF Health Marketing’s purpose is to increase the profile of UCSF Health, improve professional recognition and help foster the sustainable growth of the organization through clearly and consistently communicating why UCSF is the best place to come for care.

About UCSF

At UCSF Health, our mission of innovative patient care, advanced technology and pioneering research is redefining what’s possible for the patients we serve – a promise we share with the professionals who make up our team.

Consistently ranked among the top 10 hospitals nationwide by U.S. News & World Report – UCSF Health is committed to providing the most rewarding work experience while delivering the best care available anywhere. In an environment that allows for continuous learning and opportunities for professional growth, UCSF Health offers the ideal atmosphere in which to best use your skills and talents.

Pride Values

UCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence – also known as our PRIDE values.

In addition to our PRIDE values, UCSF is committed to equity – both in how we deliver care as well as our workforce. We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care. Additional information about UCSF is available at diversity.ucsf.edu

Join us to find a rewarding career contributing to improving healthcare worldwide.

Location

Remote / Telecommute

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