Requisition ID: 31633
At Terumo Blood and Cell Technologies, our 7,000+ global associates are proud to come to work each day, knowing that what we do impacts the lives of patients around the world.
We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve.
With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential.
Marketing Manager Sub Saharan Africa
JOB SUMMARY
As Market Manager for Sub Saharan Africa (SSA), you take on full ownership of the marketing process for your area of responsibility (from data gathering to marketing effectiveness). You are responsible for formulating and implementing strategies spanning customer segments and product portfolio in targeted developing markets. Your influence on sales is direct, through the implementation of marketing strategies, programs and pricing strategies. You work closely together with commercial and sales leadership in SSA, provide direction, align on priorities, and frequently develop strategies to successfully identify and secure growth opportunities, support tools, and new marketing programs.
ESSENTIAL DUTIES
- Responsible for Market development:
- executing on product and campaign launches
- developing and implementing regional sales & marketing plans
- supporting commercialization across customer segments and product portfolio,
- implementing training strategies and tools
- developing and supporting KOL management plans
- providing direction to sales specialists and sales management
- and coordinating the various functional teams needed to successfully support the regional sales effort
- Manages the strategic development, management & drives execution and oversight of all marketing initiatives in SSA.
- Responsible for new product/service offering, market share/penetration, segmentation, pricing strategies across customer segments in alignment with regional imperatives.
- In collaboration with the EMEA marketing managers, co-manages the value proposition canvas aimed at ensuring quick and qualitative transfer for indirect sales resources.
- Works closely with EMEA marketing managers to successfully identify business opportunities by specific geographic area and develop support tools and new programs in a timely and high-quality manner.
- As per the Go-To-Market plans for the targeted markets, aims at full alignment with cross functional departments such as regulatory, medical affairs, market access, sales, and operations.
- Seeks constant synergy opportunities and cross-pollination in terms of the total TBCT offering.
- Provides strategic direction (data driven, business case methodology) to EMEA leadership & regional marketing in terms of newly defined growth opportunities impacting our current offering.
- Establishes market strategies that disrupt historic buyer conventions or product/service perceptions.
- Helps establishing metrics to marketing effectiveness and impact on revenue, market share, prices, customer satisfaction, lead generation.
- Provide input to Sales Excellence manager to ensure process improvement and optimization, correct price setting and training needs of the customers
- Maintains ongoing contacts involving significant responsibility with key geographic customers and various medical professionals (KOL’s), representatives of professional organizations with whom the business is affiliated, and professional/management levels within the business.
- Provides appropriate feedback from geographies to support product design, functionality, translation priorities, sales force collaterals, and customer communication material to insure effectiveness.
- Serves as Project Management Office (PMO) for designed projects specific to the region.
MINIMUM QUALIFICATION REQUIREMENTS
Education
Bachelor degree in marketing is preferred, or equivalent through experience.
Experience
Generally requires 5+ years of experience, in the area(s) of sales and/or marketing with relevant experience in the healthcare environment. (i.e. pharmaceutical/medical devices).
Skills
- In line with Terumo’s Core Values:
- Respect – Appreciative of others
- Integrity – Guided by our mission
- Care – Empathetic to patients
- Quality – Committed to excellence
- Creativity – Striving for innovation
- Ability to work through distributors teams
- Ability to manage by influence in a complex and dynamics environment
- Proven ability to drive revenue through creative sales channels and marketing programs.
- Creative thinker with the ability to provide both strategic and tactical innovation.
- Fluent in English and French both written and spoken.
- Ability to provide an inspirational vision and trigger strong engagement both internally as externally.
- Advanced sales and marketing techniques and a strong working knowledge of market/clinical execution.
- Extensive knowledge of product positioning and competitive knowledge of markets worldwide.
- Extensive knowledge of sales and marketing strategic planning through program delivery/execution.
- Demonstrated analytical thinking skills and the ability to solve problems and develop programs with creativity and good judgment.
- Ability to assess market trends within the context of product systems and business capabilities. Ability to translate this assessment into regional marketing strategies.
- Ability to work effectively and comfortably with multiple levels (within a blood center or hospital) as well as all functions and levels within the business organization. Requires a thorough understanding of marketplace dynamics as they relate to product, market, price, and promotion.
ADDITIONAL INFORMATION
- Requires travel (50%+)
- Reports to the head of the region.
- Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
- In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
- We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
- We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
- Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
- Respect – Appreciative of others
- Integrity – Guided by our mission
- Care – Empathetic to patients
- Quality – Committed to excellence
- Creativity – Striving for innovation
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