Marketing Manager, South East Asia

About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

Crunchyroll is looking for a Marketing Manager for the South East Asia (SEA) region to join the International and Emerging Markets Marketing team. You will support business growth for the Crunchyroll brand in the region, support title launches and brand initiatives and play an essential coordination role with global LOB teams that support regional initiatives. 

As this role is centered in the middle of business development, marketing strategy and creative campaign oversight, we are looking for someone who will manage the holistic marketing success in the SEA region. This will contribute to the long-term path to success for the SEA region as a whole and provides connection between the market and central global strategic functions following the “globally aligned, regionally relevant principle”. The Marketing Manager handles the daily marketing responsibilities and is the cross-functional steward on a campaign level, responsible for insight driven strategic campaign planning and world-class creative execution. Being a regional media expert with the ability to activate and implement holistic marketing campaigns in a locally relevant manner, the Marketing Manager is always in sync with the social media team, and a reliable partner to the global growth marketing, brand teams, local media partners and agencies. You will also take direct ownership for the success of title and brand campaign launches and results.

In this role, you will…

• Direct the execution of regional campaigns through agencies and in partnership with the centralized internal Marketing, Social Media and Creative Service teams
• Drive viewership and streaming subscriptions, grow our awareness footprint, and use all organic marketing efforts to reach users in meaningful and engaging ways.
• Work on seasonal plans for 1st-Window streaming, franchise/tentpole titles; Crunchyroll brand campaigns for awareness and conversions; experiential and convention activation campaigns
• Manage non-digital marketing programs and sponsorships along with experiential marketing activations (ex. Anime Festival Asia for awareness)
• Develop influencer marketing strategy that is supportive to the regional growth and marketing outreach
• Manage incoming project requests, deliverables, and team member communication. Including activities like:
• Content brief creation for campaigns managed internally or with external agencies or third parties
• Event and program execution management
• Partnering with agency or creative team for digital and OOH asset requests and specifications
• Partnering with the localization team for any translations
• Track, measure, and analyze performance across all campaigns and make strategic optimizations to achieve and exceed brand and growth KPIs
• Contribute to the growth of Crunchyroll’s owned digital/awareness footprint in SEA
• Increase traffic to crunchyroll.com and natural search index ranking
• Increase fan/customer sentiment and engagement
• Grow streaming viewership, free-trial starts, and paid subscriptions
• Develop and contribute to regional processes, marketing and social media best practices, with regular experimentation, research, and professional development; be willing to perform abilities beyond your areas of expertise
• Close collaboration with the larger Crunchyroll organization, including our in-house digital creative squad, global marketing teams, Sony Pictures Entertainment/Television, Japanese licensors, and external partners
• Some regional travel may be required

In the role of the Marketing Manager, you will report to the Director of Marketing, South East Asia.

We are considering applicants for the location of Singapore (currently remote).

About You

We get excited about candidates, like you, because…

• You have 8+ years of marketing campaign experience (budget, concept, planning, integration, and reporting)
• You have demonstrated expertise of marketing campaign management and technologies, how to tailor activations to your audiences, and what approaches works best to meet specific marketing or business goals
• You have an ability to ⁠liaise with agency in advertising, social media and influencer marketing and strong understanding of social media platforms in the region
• You have a track record for leading projects and small teams from concept to completion — and then, from distribution to analysis – you have a test/learn mentality and are maniacal about measurement and optimization
• You have substantial knowledge of Media/OTT/Anime landscape, pop culture, as well an understanding of multicultural communities, will be a major plus
• You have experience working with agencies in advertising, social media, influencer marketing and events
• You have a high degree of proficiency with Creative Asset Management systems, Google Workspace, Microsoft Office Suite
• You are fluent in English (fluent in other Southeast Asian languages a plus)

#LifeAtCrunchyroll #LI-remote 

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Service. We serve our community with humility, enabling joy and belonging for others.
• Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It’s just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

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