Position Summary:
Duties
The Strategic Marketing Senior Manager will support the business. They will drive forward our marketing goals through helping set the marketing and business strategy, working closely with cross-functional partners in media, analytics, digital, operations, and more. Duties could include:
- Lead the development of annual marketing plan(s) that will support the acquisition and retention
- Partner with creative agency to guide development of creative assets and collaborate with stakeholders to gather and reconcile feedback based on strategic direction
- Lead the development of media strategy in partnership with media partners and agency partners
- Work closely with the insights team to understand consumer sentiment and feedback to inform campaign strategies
- Develop learning agenda & measurement plan, size business opportunity, and understand the role of different channels in acquiring new consumers
- Supports execution of all project deliverables including, brief development, media strategy & plan (in collaboration with media team), digital capabilities, in store experience collaboration with Operations on field readiness
- Develops and maintains performance dashboard in partnership with analytics partners to forecast marketing channel conversions against budget and track performance of marketing channels to identify optimizations
- Identify customer growth segments and build strategies to target and personalize communications at relevant moments to motivate program trial and upsell
- Develop competitive set and regular benchmarking to understand how other retailers/competitors market their loyalty business (claims/benefits, marketing campaign insights, etc.)
- Ability to effectively influence different partners across the organization (merchandising, marketing and digital)
- Actively develops open and trusting relationships across a large, complex organization to create clear goals, accountability and outcomes
Ideally has a deep background in at least one of these areas:
- Performance Marketing – Experience designing and running digital lead generation campaigns that effectively acquire & retain high quality customers
- Digital Marketing – Strong understanding of digital channels and the effectiveness, mix and ROI needed to deliver on enrollment targets
- Media Planning – Ability to develop media spend and pacing estimates, report on results and re-optimize based on results
Experience
Required Qualifications
- 7+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
- 1 year of leadership experience
Preferred Qualifications
- 1+ years of product marketing experience, including competitive benchmarking, basic UI/flow analysis and developing strategic business cases
- 1+ years of digital marketing experience including examples of testing and validating emerging opportunities
- 1+ years of brand or category management experience a plus
- Digital and store marketing experience
- Proven track record of the ability to work collaboratively with internal and external business partners in delivering positive ROI results.
- Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment
- Self-motivated and creative problem solver
Position Summary
Expertise in business strategy, marketing measurement and reporting methods/tools with knowledge of retail loyalty programs. History of delivering results for Fortune 500 companies, able to work matrixed environment to get programs executed
Education:
High school diploma required
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