Marketing Manager (Senior Marketing Manager)

Position Summary:

Duties 

The Strategic Marketing Senior Manager will support the business. They will drive forward our marketing goals through helping set the marketing and business strategy, working closely with cross-functional partners in media, analytics, digital, operations, and more. Duties could include:

• Lead the development of annual marketing plan(s) that will support the acquisition and retention
• Partner with creative agency to guide development of creative assets and collaborate with stakeholders to gather and reconcile feedback based on strategic direction
• Lead the development of media strategy in partnership with media partners and agency partners
• Work closely with the insights team to understand consumer sentiment and feedback to inform campaign strategies
• Develop learning agenda & measurement plan, size business opportunity, and understand the role of different channels in acquiring new consumers
• Supports execution of all project deliverables including, brief development, media strategy & plan (in collaboration with media team), digital capabilities, in store experience collaboration with Operations on field readiness
• Develops and maintains performance dashboard in partnership with analytics partners to forecast marketing channel conversions against budget and track performance of marketing channels to identify optimizations
• Identify customer growth segments and build strategies to target and personalize communications at relevant moments to motivate program trial and upsell
• Develop competitive set and regular benchmarking to understand how other retailers/competitors market their loyalty business (claims/benefits, marketing campaign insights, etc.)
• Ability to effectively influence different partners across the organization (merchandising, marketing and digital)
• Actively develops open and trusting relationships across a large, complex organization to create clear goals, accountability and outcomes

Ideally has a deep background in at least one of these areas:

• Performance Marketing – Experience designing and running digital lead generation campaigns that effectively acquire & retain high quality customers
• Digital Marketing – Strong understanding of digital channels and the effectiveness, mix and ROI needed to deliver on enrollment targets
• Media Planning – Ability to develop media spend and pacing estimates, report on results and re-optimize based on results

Experience 

Required Qualifications

• 7+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
• 1 year of leadership experience

Preferred Qualifications

• 1+ years of product marketing experience, including competitive benchmarking, basic UI/flow analysis and developing strategic business cases
• 1+ years of digital marketing experience including examples of testing and validating emerging opportunities
• 1+ years of brand or category management experience a plus
• Digital and store marketing experience
• Proven track record of the ability to work collaboratively with internal and external business partners in delivering positive ROI results.
• Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment
• Self-motivated and creative problem solver

Position Summary 

Expertise in business strategy, marketing measurement and reporting methods/tools with knowledge of retail loyalty programs. History of delivering results for Fortune 500 companies, able to work matrixed environment to get programs executed

Education:

High school diploma required

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