Marketing Manager-RELATIONSHIP BANKING GROUP-Marketing HO
Job Role:
- Develop FASTag messaging that differentiates Kotak FASTag in the market
- Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
- Communicate the value of new products and services to the sales and marketing team
- Assist sales/channel drives through marketing initiatives to provide lift in acquisition and engagement
- Work with Corp Commuication and media team to develop PR and visibility plan for the product
- Develop and implement promotional activities such as promotions and product launches
- Conduct market research for consumer voice
- Lead and drive Digital campaigns / SEM/SEO
- Build/ conceptualise/ manage social media visibility and acquisition campaigns
- Manage advertising agencies and retainer ship arrangements
- Manage both consumer and trade marketing
- Create product content such as case studies, videos, website copy and blog posts
- Gain insight into customer use of current products, untapped opportunities and buyer personas
- Measure and optimize the buyer journey as it relates to product feature adoption and usage
- Manage marketing budget and approval processes
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