Marketing Manager-RELATIONSHIP BANKING GROUP-Marketing HO

Job Role:

• Develop FASTag messaging that differentiates Kotak FASTag in the market
• Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
• Communicate the value of new products and services to the sales and marketing team
• Assist sales/channel drives through marketing initiatives to provide lift in acquisition and engagement
• Work with Corp Commuication and media team to develop PR and visibility plan for the product
• Develop and implement promotional activities such as promotions and product launches
• Conduct market research for consumer voice
• Lead and drive Digital campaigns / SEM/SEO
• Build/ conceptualise/ manage social media visibility and acquisition campaigns
• Manage advertising agencies and retainer ship arrangements
• Manage both consumer and trade marketing
• Create product content such as case studies, videos, website copy and blog posts
• Gain insight into customer use of current products, untapped opportunities and buyer personas
• Measure and optimize the buyer journey as it relates to product feature adoption and usage
• Manage marketing budget and approval processes

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