Marketing Manager-RELATIONSHIP BANKING GROUP-Marketing HO

Job Role:

Develop FASTag messaging that differentiates Kotak FASTag in the market
Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
Communicate the value of new products and services to the sales and marketing team
Assist sales/channel drives through marketing initiatives to provide lift in acquisition and engagement
Work with Corp Commuication and media team to develop PR and visibility plan for the product
Develop and implement promotional activities such as promotions and product launches
Conduct market research for consumer voice
Lead and drive Digital campaigns / SEM/SEO
Build/ conceptualise/ manage social media visibility and acquisition campaigns
Manage advertising agencies and retainer ship arrangements
Manage both consumer and trade marketing
Create product content such as case studies, videos, website copy and blog posts
Gain insight into customer use of current products, untapped opportunities and buyer personas
Measure and optimize the buyer journey as it relates to product feature adoption and usage
Manage marketing budget and approval processes

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