Marketing Manager, Portfolio Expansion Marketing

Company Overview

At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. Our critical communications, video security and command center technologies support public safety agencies and enterprises alike, enabling the coordination that’s critical for safer communities, safer schools, safer hospitals and safer businesses. Connect with a career that matters, and help us build a safer future.

Department Overview

The North American Marketing Organization is responsible for positioning and accelerating sales pipeline, as a trusted advisor actively advocating for portfolio strategies across the entire Motorola Solutions Business. Dedicated to driving forward sales initiatives and identifying customer focused go-to-market strategies, the North American Marketing Organization creates compelling marketing content supporting the entire sales cycle.

Job Description

The Marketing Manager within the Portfolio Expansion Marketing Organization is responsible for overseeing the strategic go-to-market positioning for strategic industry verticals within the Market. The success of the Marketing Manager depends heavily on teamwork with Sales Leadership, Corporate Strategy, Go-to-Market, Product Marketing, and Portfolio Strategy teams. This role will also be responsible for identifying and creating sales enablement content aligned to the pipeline acceleration and expansion needs of the sales organization while overseeing customer data and defining critical market segmentation opportunities for various upsell and cross-sell technology integration programs.

Primary responsibilities include but are not limited to:

• Strategic Go-To-Market Planning for strategic verticals across the Business
• Vertical storytelling based on outcomes and product portfolios that establishes industry leadership across various markets
• Alignment with Product Marketing and Portfolio Strategy teams around bundling and messaging strategy in an effort to best portray the products and services in a customer-forward fashion
• Accountable for defining a strategy in conjunction with sellers on the type of content and support needed from Marketing in an effort to accelerate and expand their product pipeline
• Construct and execute on sales enablement content spanning the entire Product Portfolio and various other integrations
• Oversee the definition of customer data and analyze the strategy for market segmentation across dedicated industry verticals of focus
• Align with Sales Enablement and Effectiveness Teams and Marketing Operations Team to define customer data sets based on purchase history for the upsell/cross-sell potential
• Collaborate with Field Marketing Teams and Digital Campaigns Marketing Teams on the potential to align go-to-market strategy with a data-driven campaign approach
• Participate in analytics reviews and define individual and team success based on metrics around dollar amount accelerated by marketing, average deal size influenced by marketing, cost per incremental opportunity identified by marketing, and more

Qualifications:

• Bachelor’s Degree
• 2+ years of marketing and/or sales experience
• Project management experience and operational knowledge of Verticals and Decision Makers
• Strong creative mindset with the ability to write compelling sales enablement marketing content optimized for conversion.
• Highly proficient organizational skills to ensure all product strategy and customer data strategy is properly managed and maintained.
• Strong project management, written and verbal communication skills when working across multiple cross-functional teams.

Target Base Salary Range: $75,000 – $100,000 USD

Consistent with Motorola Solutions values and applicable law, we provide the following information to promote pay transparency and equity. Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.

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Basic Requirements

• Bachelor’s Degree
• 2+ years of marketing and/or sales experience

Travel Requirements

Under 10%

Relocation Provided

None

Position Type

Experienced

Referral Payment Plan

No

Our U.S. Benefits include:

• Incentive Bonus Plans
• Medical, Dental, Vision benefits
• 401K
• 10 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave
• and more!

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.

We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please complete this Reasonable Accommodations Form so we can assist you.

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